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Thailand Targets Massive Tourism Revenue in 2024

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(NNT) – The government is focusing on the tourism sector to generate 3.5 trillion baht this year, promoting Thailand as a year-round destination. In 2023, the country welcomed over 27 million tourists, led by visitors from Malaysia and China. From January to December, tourist numbers reached 27.25 million, in line with government targets.

 

Malaysia, China, South Korea, India, and Russia were the top contributors to these figures. The government aims to increase tourism revenue by spotlighting both popular and lesser-known locations.

 

The revenue goal is divided between domestic (1 trillion baht) and international (2.5 trillion baht) tourism. The Tourism Authority of Thailand (TAT) and the Thai Chamber of Commerce are actively promoting provinces like Phrae, Lampang, and Nakhon Sawan for their untapped tourism potential.

 

By Goongnang Suksawat

 

Full story: The Pattaya News 2024-01-02

 

- Cigna offers a range of visa-compliant plans that meet the minimum requirement of medical treatment, including COVID-19, up to THB 3m. For more information on all expat health insurance plans click here.

 

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  • Popular Post

Thailand is nothing without tourism.

  • Popular Post

2 days in the New Year and the same BS starts from TAT, the sheer desperation is more and more apparent, their estimates, targets, hopes, wishes are delusional 555

  • Popular Post
39 minutes ago, snoop1130 said:

international (2.5 trillion baht)

 

That's how much I expect to make from crypto

  • Popular Post
1 hour ago, Mavideol said:

2 days in the New Year and the same BS starts from TAT, the sheer desperation is more and more apparent, their estimates, targets, hopes, wishes are delusional 555

 

If anything their targets for the last 2 years have been on the conservative side. They aimed for 10 million in 2022 and they exceeded that with 11 million arrivals, in 2023 they had a range of 25-30 million and 28 million arrived, just above the middle of their expectations. 

I see they have announced a large drop in the imported wines excise - currently 50-60%.  Maybe will get access to some decent priced plonk.  This is aimed apparently at boosting tourism - but it shall also boost my wine cabinet.  Drop to take place for one year as soon as its Gazetted.

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at this point why not just say that every single human is coming to thailand to spend their life savings. if they ever hit that 80 million tourist goal where are they all going to go ? phuket is bursting at the seams already during high season. 

 

nakhon nowhere the hub of ....... coming soon. 

Edited by stoner

Wake up.

 

1 hour ago, Pi Tao said:

Wake up.

 

I prefer fairy tales.  

 

13 hours ago, snoop1130 said:

The government is focusing on the tourism sector to generate 3.5 trillion baht this year, promoting Thailand as a year-round destination. In 2023, the country welcomed over 27 million tourists, led by visitors from Malaysia and China. From January to December, tourist numbers reached 27.25 million, in line with government targets.

 

Arrows.jpg

  • Popular Post
11 hours ago, kinyara said:

 

If anything their targets for the last 2 years have been on the conservative side. They aimed for 10 million in 2022 and they exceeded that with 11 million arrivals, in 2023 they had a range of 25-30 million and 28 million arrived, just above the middle of their expectations. 

You have to be careful when they say arrivals... those are not all tourists.

A fair percentage are returning Thais, foreign business owners and others making connecting flights.

They count every man and his dog to bolster the so-called tourist numbers.

 

Quality is always better than quantity unless you're selling $1 items at a swap meet. 

I'm targeting a multi-million dollar lottery win this year. Oops, I guess I better buy a ticket (or two).

  • Popular Post
1 hour ago, hotchilli said:

You have to be careful when they say arrivals... those are not all tourists.

A fair percentage are returning Thais, foreign business owners and others making connecting flights.

They count every man and his dog to bolster the so-called tourist numbers.

 

 

Thais, returning or otherwise will be on Thai passports and won't be on tourist visas therefore not included in FOREIGN tourist arrivals which is what the figures represent, likewise I very much doubt a significant number of foreign business owners if resident will be on tourist visas . If you're in transit and don't go through immigration you are not counted. 

 

It's a sure fire and positive sign tourism is recovering when people resort to claiming the numbers are significantly increased - " by a fair percentage " by those not on tourist visas without any proof that is actually the case in practice.

Targets and achieves are worlds apart.

Thailand Targets  <select from dropdown> Tourism Revenue

 

big

colossal

enormous

extensive

gargantuan

gigantic

grand

great

heavy

hefty

huge

immense

imposing

impressive

mammoth

monumental

substantial

towering

tremendous

vast

 

2 hours ago, kinyara said:

 

Thais, returning or otherwise will be on Thai passports and won't be on tourist visas therefore not included in FOREIGN tourist arrivals which is what the figures represent, likewise I very much doubt a significant number of foreign business owners if resident will be on tourist visas . If you're in transit and don't go through immigration you are not counted. 

 

It's a sure fire and positive sign tourism is recovering when people resort to claiming the numbers are significantly increased - " by a fair percentage " by those not on tourist visas without any proof that is actually the case in practice.

I still find it very strange that a large number of the expats living here are constantly critical of Thailand but still continue to live here. I’m expecting the usual response of we’re married etc etc. Even so, that does not prevent them from returning to their home country with their spouse. It could be like you said in another post, they are like desperate refugees, rejected by their own societies. Or they are just grumpy old men with nothing better to do.

4 hours ago, hotchilli said:

You have to be careful when they say arrivals... those are not all tourists.

A fair percentage are returning Thais, foreign business owners and others making connecting flights.

They count every man and his dog to bolster the so-called tourist numbers.

 

   As has been stated many times, the counting system has not changed.  So, it is valid to compare 2023 numbers with those of 2019, and earlier, since the counting system has been the same.  If they were counting 'every man and his dog' in 2021 to bolster the numbers, they were also counting 'every man and his dog' in earlier years.  If they had wanted to 'bolster' the numbers to make themselves look good, they surely would have done it in 2021, when just 427,869 arrived, dogs not included.  

18 hours ago, kinyara said:

 

If anything their targets for the last 2 years have been on the conservative side. They aimed for 10 million in 2022 and they exceeded that with 11 million arrivals, in 2023 they had a range of 25-30 million and 28 million arrived, just above the middle of their expectations. 

reminds me of China and their typical yearly growth targets / estimates, they say 6% and there u have 6 %, they say 7% and by year-end it's 7%  but we know China manipulates numbers, this is Thailand...... ??? How they came up with these numbers, did they include people transiting through Thailand, foreign workers, temporary workers, weekend cross border Malays

Edited by Mavideol

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