A fascinating new study, the “Self-Confidence Index”**, sheds light on the aspirations and anxieties of Thai consumers regarding their appearance. While Thais across various generations show considerable confidence in their looks, the research reveals a surprising desire for further enhancement through beauty treatments.

 

The study, conducted by leading aesthetics company Merz Aesthetics Thailand in collaboration with Chulalongkorn University’s Assistant Professor Dr. Watcharaporn Bunyasiriwat, surveyed 1,000 individuals aged 18-55. They identified six key factors influencing self-confidence: attitude and mindset, social aspects, work and study, health, appearance (average score of 82%), and income.

 

Interestingly, despite appearance ranking fifth, the survey revealed a lower-than-average confidence level in this area. This aligns with the widespread use of photo-editing apps, suggesting a desire to enhance perceived attractiveness.

 

“This gap between desired and perceived appearance presents an opportunity for the aesthetics industry,” said Kittiwan Rattanachandr, Vice President of Merz Aesthetics Thailand and Singapore. “Our survey found that beauty treatments significantly boost confidence, with an average increase to 91% post-procedure. This highlights the potential of aesthetics to empower individuals and improve their overall well-being.”

 

**The Self-Confidence Index Survey, commissioned by Merz Aesthetics Thailand and conducted through a private research company between December 2023 and February 2024, involved 1,000 Thai consumers aged 18-55. It explored factors influencing confidence and patterns of confidence across various life aspects. The top six factors identified were attitude, social, work and study, health, appearance and income.

 

 

Full story: Thai PBS 2024-02-23

 

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1 hour ago, webfact said:

“This gap between desired and perceived appearance presents an opportunity for the aesthetics industry,” said Kittiwan Rattanachandr, Vice President of Merz Aesthetics Thailand and Singapore. “Our survey found that beauty treatments significantly boost confidence, with an average increase to 91% post-procedure. This highlights the potential of aesthetics to empower individuals and improve their overall well-being.”

What does anybody expect from a person whos job is to promote such things and make money with it? Does anybody expect him to say "beauty treatments" don't make much sense?

 

Personally, I don't think I know anybody who looked better after such treatment. Some just look strange.

And with some women it seems they have one treatment, and that obviously didn't make them happy or more desired, and then they have another treatment, and another one, and another one.

 

It would be much easier for people who want to improve to look at their own behavior and stop the bad behavior and they would be more desirable - even if they don't look that great.

Most of us don't look great and will never look great. That's life. And when we get older, we normally don't look better. Accept it! Make sure you have a good personality and all will be fine!

 

 

9 hours ago, webfact said:

They identified six key factors influencing self-confidence: attitude and mindset, social aspects, work and study, health, appearance (average score of 82%), and income.

Pretty much sums up the whole world... no surprises.

Almost every ad on YouTube is a beauty product, including "lorien'' beauty creams aimed at young men. So sad.

My 'step' son spends about an hour a day Appling crap it makes me wince. Luckily he don't live anywhere near us.

9 hours ago, webfact said:

While Thais across various generations show considerable confidence in their looks, the research reveals a surprising desire for further enhancement through beauty treatments.

The power of social media and advertising......I hope the girls in Middlesbrough are watching TikTok.

It isn't just Thailand it is the world over. Images on magazines tell them if you don't look like this you are ugly. What they don't tell them is that the magazine photos are edited to make the model look better than they are in real life. Additionally you have to remember women are far more critical of other women than men are, period.