Dusit International urges government to boost quality tourism in Thailand

[webfact]

 

Dusit International Vice Chairman Chanin Donavanik urged the government to focus on enhancing the quality of tourism and encouraging exploration of lesser-known destinations to boost the industry.

 

Chanin believes the government’s existing tourism promotion policies, including visa-free schemes and luxury tax reductions, are effective.

 

Chanin, who also serves as the executive committee’s chairman, highlighted several areas for the authorities to prioritise. These include the improvement of safety and convenience in the tourism sector.

“Thailand should focus on increasing spending rather than counting on volume. More importantly, it should steer them to second-tier cities, the same way Thai tourists are eager to explore new destinations in Japan.”

Chanin stressed the importance of maintaining high standards of service for tourists by accelerating the registration of unregistered hotels and accommodations in the country. The Dusit family’s second-generation member, Chanin stated that Thai tourism has shown robust recovery this year as flights have resumed.

 

He noted that the growth of hotels in major Thai cities continues due to the strengthening inbound markets from the Middle East, China, Southeast Asia, and South Korea.

 

The former Thai Hotels Association president also emphasised that the hospitality sector should refrain from engaging in a price war, as it had done in the past, and instead compete through quality service to attract guests. Dusit International plans to reopen its flagship, the Dusit Thani Bangkok Hotel, in September as part of the US$46 billion (approximately 1 trillion baht) mixed-use project, Dusit Central Park.

 

“Dusit Thani Bangkok aspires to be a destination for both old and young generations that can compete as a home-grown brand on the international stage.”

 

The group has conducted extensive overseas research on hotel renovations to determine how it can reposition itself against new competitors.

 

Renovations

 

The Dusit Thani Bangkok underwent significant renovations in 1980 and 1996, maintaining the same building structure. While the current project represents a significant change, Chanin affirmed that the group is committed to preserving as much of Dusit Thani’s unique character as possible. The new hotel will feature higher-quality facilities and services, including larger room sizes to cater to new demand.

 

The project is 90% complete with only interior decorations remaining. Before the reconstruction, the Dusit Thani Bangkok Hotel accounted for over 20% of the group’s total revenue, reported Bangkok Post.

 

With several large projects underway along Rama IV Road and the Silom area, Chanin believes these developments can make Bangkok a more attractive destination, complementing rather than competing with each other.

 

by Alex Morgan

Photo courtesy of Bangkok Post

 

Source: The Thaiger 2024-04-10

 

Get our Daily Newsletter - Click HERE to subscribe
 

[connda]

Try cleaning up the air quality first.

[StayinThailand2much]

2 minutes ago, connda said:

Try cleaning up the air quality first.

 

Invest in infrastructure and transportation (not just in Bangkok), get rid of overcharging, scams, and taxi mafias. Train personnel in foreign languages and customer service, etc, etc. - Why should one travel to 'second-tier cities' if quality of basically everything away from Bangkok and the few costal spots is 'poor' and inadequate for foreign tourists? Not to mention 30- and 90-day reports one has to worry about when travelling to other places...

Edited April 10 by StayinThailand2much

[Bday Prang]

This reads like a poorly disguised advertisement.

Moreover , the company has spent 46 billion dollars !!! on renovating its hotel and now presumably intends to charge top money for those it hopes will want  to stay there.  To assist with this aim it is trying to  discourage other hotels from selling rooms cheaper and seems to expect the government to help keep prices high.  <deleted> to that

Furthermore, old  people and young people generally do not mix well on holiday  no matter what standard of hotel they stay in

Edited April 10 by Bday Prang

[Purdey]

No real definition of what "high quality" tourism means. Is it about wealth or politeness or what?

[Bday Prang]

1 hour ago, Purdey said:

No real definition of what "high quality" tourism means. Is it about wealth or politeness or what?

I'm pretty sure in the context of the hospitality industry they are referring to gullible people who have more money than sense.  The sort of people who will pay 200 baht for a bottle of chang and 300 baht for a bowl of pad thai without complaining.  "quality" people who would not dare venture out on their own and as such have no idea how much things really cost.  Many of these overpriced resorts actively discourage their guests from venturing out alone, often using scare tactics,like threats of being mugged or ironically being "ripped off"by local traders

The mention of "quality" generates a feeling of smugness in their patrons and pretty much ensures compliance with their extortion rackets, meanwhile they pay their staff minimum wage

[Bday Prang]

4 hours ago, StayinThailand2much said:

 

Invest in infrastructure and transportation (not just in Bangkok), get rid of overcharging, scams, and taxi mafias. Train personnel in foreign languages and customer service, etc, etc. - Why should one travel to 'second-tier cities' if quality of basically everything away from Bangkok and the few costal spots is 'poor' and inadequate for foreign tourists? Not to mention 30- and 90-day reports one has to worry about when travelling to other places...

Tourists staying in resorts like the one mentioned do not use taxis. and  do not do 90 day or 30 day reports  I doubt many would stay in a resort like the one mentioned for more than a couple of weeks, and when they return home they will have seen nothing of "the real" Thailand

Edited April 10 by Bday Prang

[RichardColeman]

So, Romanian TAT promotion real, real soon 

[StayinThailand2much]

3 hours ago, Purdey said:

No real definition of what "high quality" tourism means. Is it about wealth or politeness or what?

 

Randomly spending large sums of money in a short time for low-quality goods and services...

[BigStar]

3 hours ago, Purdey said:

No real definition of what "high quality" tourism means. Is it about wealth or politeness or what?

 

Yer high quality Brits like this:

 

[dinsdale]

More quality Chinese tourists needed.

Edited April 10 by dinsdale