Thailand’s Ministry of Commerce launched a campaign to elevate the image of Thai products at Times Square. The Ignite Thailand Festival: Think Thailand, Next Level took place at 46-47 Broadway Plaza & Duffy Square yesterday, September 4, aiming to showcase the quality and innovation of Thai goods to over 20 million consumers in the United States.

 

Wuttikrai Leeweeraphan, Permanent Secretary of the Ministry of Commerce, highlighted that this initiative follows the policy of Phumtham Wechayachai, former Deputy Prime Minister and Minister of Commerce.

 

The event featured a variety of Thai products, including food, condiments, and fashion items, to boost confidence in and credibility of Thai brands. This effort reinforces Thailand’s image as a producer and exporter of high-quality products that are environmentally and socially responsible, said Wuttikrai.

 

“The visit aligns with Phumtham’s policy to increase the visibility of Thai products, especially Thai brands, among US consumers who may not be fully aware that many products originate from Thailand. This festival aims to introduce a wider variety of Thai innovations, such as food technology and future foods while promoting fashion and jewellery items.”

 

The United States has been identified as the primary market for this promotion, with the United Kingdom scheduled to follow next month. The event included 19 booths displaying various Thai products.

 

 

 

 

Notable food brands such as Mama, Golden Mountain Soy Sauce, Chaokoh Coconut Milk, and Ampol Foods’ frozen fruit ice cream were featured. Two fashion brands, Future Treasure and Nakamol, also had booths, along with nine Thai SELECT-certified restaurants including Mai Kaidee, Na Rath, Zabb Putawn, Pinto Garden, Sky Ice, Charoen Krung, Khaosan, Pata Paplean, and GOOG.

 

Thai culture

 

Additionally, cultural booths showcased Thai arts such as umbrella painting and traditional costume photography. The event also featured a TOPTHAI x Amazon booth and a Team Thailand booth.

 

The cultural aspect was further enhanced by stage performances, including Thai cooking demonstrations, fashion and lifestyle shows, and traditional Thai arts to leverage Thailand’s soft power, said Wuttikrai.

 

“The highlights of the event included cooking demonstrations and tastings by renowned chefs such as Chef Yo from Pinto Garden, Chef Vee, a Thai-American chef from Eleven Madison Park (a Michelin three-star restaurant), and Chef Arnold, a former Top Chef contestant and James Beard Best Chef Southeast nominee for 2024.”

 

The festival also included a cooking competition with ingredients selected by Wuttikrai himself, alongside chefs Arnold, Bao Bao, and Hong. Traditional Thai dance and Muay Thai demonstrations were performed to showcase Thailand’s cultural heritage to the public and tourists at Times Square.

 

The Ignite Thailand Festival effectively utilised the iconic Times Square billboards, with Thai food advertisements displayed from 5pm to 5.30pm, attracting significant attention. Pedi Cabs, decorated with Thai motifs, also operated around Times Square throughout the week, further promoting Thai brands and services, reported KhaoSod.

 

By Puntid Tantivangphaisal

Photo courtesy of KhaoSod

 

Source: The Thaiger

-- 2024-09-05

 

 

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I'm surprised no one in their troupe got mugged.

13 hours ago, snoop1130 said:

Thailand’s Ministry of Commerce launched a campaign to elevate the image of Thai products at Times Square. The Ignite Thailand Festival: Think Thailand, Next Level took place at 46-47 Broadway Plaza & Duffy Square yesterday, September 4, aiming to showcase the quality and innovation of Thai goods to over 20 million consumers in the United States.

Nice little jolly for all.

thai rice better than usa rice... right...  are there not enough thai restaurants, asian shops to cater, that they have to spend vast amounts of money

 

many older men know where to go for a good time...  it's not for the temples...

Another positive article about Thailand.

 

This will trigger the membership of this forum.

 

Good Thailand Thailand, nice people.

The late Freddy Mercury of the Queen pop group was a great supporter of Thai food products. Always singing:

 

 🎶 Mama.....Oo oo oo 🎶

Instead of BS promotion why not actually produce some high quality products and show them to the world to see if they can compete in the world market for quality goods?

Thai quality products? When pigs fly.

On 9/5/2024 at 5:03 PM, snoop1130 said:

Thailand’s Ministry of Commerce launched a campaign to elevate the image of Thai products at Times Square.

I hope Daeng, Noi and their working girl friends feature in this pristine image campaign!

Not debating the quality of Thai products, but they are not exactly earth shattering design, unique or have worldwide appeal.

 

Surely they make some interesting products that are on trend, interesting and world beaters...

 

...or is that a bit much to think.