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Thai Drinks launches 100m baht campaign to boost local tourism


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Posted

That's a seriously big market. Who really cares what bottled water they buy so long as it's safe and reasonably priced? It's not exactly like beer or wine or spirits with different flavours!  Good luck to them if they think they'll get a ROI on this campaign. 

 

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Posted
8 hours ago, snoop1130 said:

With an investment of 100 million baht, the campaign seeks to engage consumers by linking the consumption of Crystal water to the exploration of Thailand’s natural beauty.

 

From October last year to this September, Nielsen IQ data reveals that Thailand’s drinking water market reached a value of 45.7 billion baht, reflecting a 6.1% rise from the previous year. Crystal Drinking Water secured an 18% share of this growing market.

By my rough calculation, if this investment maintains a 6.1% growth then they'll earn an extra 500 million this coming year, over an above what they've earned in the past year (8.2 billion).  A pretty good RoI if it works.

 

Good luck to them!

Posted
10 hours ago, snoop1130 said:

Thai Drinks Co Ltd, the producer of Crystal Drinking Water, announced a partnership with the Tourism Authority of Thailand (TAT) to launch a significant marketing initiative aimed at boosting domestic tourism.

 

With an investment of 100 million baht, the campaign seeks to engage consumers by linking the consumption of Crystal water to the exploration of Thailand’s natural beauty.

Money well spent...

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Posted

Whatever next are Aseannow going to post.  Members still comment on these ridiculous posts. 555

 

 

 

 

Posted
14 hours ago, soi3eddie said:

That's a seriously big market. Who really cares what bottled water they buy so long as it's safe and reasonably priced? It's not exactly like beer or wine or spirits with different flavours!  Good luck to them if they think they'll get a ROI on this campaign. 

 

that is a fact for Thai ppl.

 

Being european, I don't like purified water, and feel different taste fro mineral water so have personal preference

Posted
On 11/7/2024 at 7:15 PM, snoop1130 said:

The company aims to stand out from its competitors through strategic marketing efforts that foster brand loyalty and reduce reliance on pricing tactics. Suporn noted that the upcoming campaign, Crystal: Connecting You to Blue Spaces, is designed to promote relaxation by associating the brand with Thailand’s scenic water locations.

In other words increase the price.

Not sure how Crystal telling people they connect them to blue spaces will increase sales, but their marketing team obviously know what they are doing.

 

 

 

 

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