Vegemite

[Nemises]

Yes, Kraft was acquired by a USA company 10 years ago, but as an Australian, seeing Vegemite sitting on the supermarket shelf labelled as a “Product of the USA” just doesn’t sit right. 
 

Especially as most Americans who have ever tasted it, hate it!

 

 

[ozfarang]

38 minutes ago, Nemises said:

Yes, Kraft was acquired by a USA company 10 years ago, but as an Australian, seeing Vegemite sitting on the supermarket shelf labelled as a “Product of the USA” just doesn’t sit right. 
 

Especially as most Americans who have ever tasted it, hate it!

 

 

 

The Vegemite brand is owned by Bega Cheese Limited, an Australian food company. Bega acquired the brand in 2017 for $460 million. 

[ozfarang]

Following the death of Fred Walker in 1935, the Vegemite brand came under the ownership of the American company Kraft Foods. However, in 2017 the brand returned to Australian ownership when the Bega Group purchased it alongside other assets from Mondelez International (formerly Kraft Foods Inc.).

[JimHuaHin]

Agreed.

 

But Tom Hanks liked it 🙂

[SHA 2 BKK]

The Cheesymite is quite good too. Can't find it in Thailand though so have to bring back jars from Oz.  Kids love it as it mixed with Bega cream cheese.   Bega also brought out "Kraft" Peanut Paste - "it's never dry or oily" - unlike the some of the stuff sold in Thailand.

[SAFETY FIRST]

1 hour ago, Nemises said:

Yes, Kraft was acquired by a USA company 10 years ago, but as an Australian, seeing Vegemite sitting on the supermarket shelf labelled as a “Product of the USA” just doesn’t sit right. 
 

Especially as most Americans who have ever tasted it, hate it!

 

 

False advertising.... 

 

 

[scorecard]

On 2/11/2025 at 10:39 AM, JimHuaHin said:

Agreed.

 

But Tom Hanks liked it 🙂

 

My Thai son, his 4 kids and after a bit of coaxing son's wife all love it. 

 

We all have breakfast together 7 days a week. My job is to ensure the plate with toast and Vegemite and other spreads is never empty. 

 

Son's Thai mother in law  (MIL) tasted the toast and Vegemite and said it was revolting and tried to stop the grandchildren from eating it. My son soon put a stop to that.

 

A few days later (breakfast time) I did a mixed plate of half slices of toast and: jam, honey, peanut butter, cheese, sliced tomatoes and Vegemite.

 

MIL keen to try anything ate a couple of toasts with jam or whatever and then Vegemite. She didn't realize she had eaten it.

 

Then my son brought it to her attention. She insisted she hadn't eaten the toast with Vegemite. Son asked his wife, his 4 kids and me to put their hands up if they saw grandma eating toast and Vegemite. All (incl. me) put their hands up.

 

Grandma made an excuse to leave the kitchen. Later returned and asked me to make her some toast with Vegemite and same every time she visited us until her later demise. 

[KhunHeineken]

On 2/11/2025 at 3:32 AM, ozfarang said:

However, in 2017 the brand returned to Australian ownership when the Bega Group purchased it

Ahhhh, The Bega Group. 

 

https://www.abc.net.au/news/2019-05-10/maurice-van-ryn-sentenced-to-extra-12-months-behind-bars/11097996

[Lacessit]

Vegemite is an acquired taste, like the Dutch with their raw herring and chopped onion, or Brits with cold pork pies.

 

Americans usually react to it as if they have been poisoned.

 

[Lacessit]

7 minutes ago, KhunHeineken said:

Ahhhh, The Bega Group. 

 

https://www.abc.net.au/news/2019-05-10/maurice-van-ryn-sentenced-to-extra-12-months-behind-bars/11097996

Did you lose some money on the shares?

[KhunHeineken]

2 minutes ago, Lacessit said:

Did you lose some money on the shares?

No, but some kids lost their innocence. 

[KhunHeineken]

5 minutes ago, Lacessit said:

Americans usually react to it as if they have been poisoned.

They are missing you in the American forum.  

[still kicking]

7 minutes ago, Lacessit said:

Vegemite is an acquired taste, like the Dutch with their raw herring and chopped onion, or Brits with cold pork pies.

 

Americans usually react to it as if they have been poisoned.

 

The Dutch eat pickled herring which I like but could not eat Vegemite after 40 years in OZ.

[Lacessit]

4 minutes ago, KhunHeineken said:

They are missing you in the American forum.  

They wish you would go away in the Australian ones.

[Lacessit]

6 minutes ago, still kicking said:

The Dutch eat pickled herring which I like but could not eat Vegemite after 40 years in OZ.

Rollmops. I suppose they are quite healthy, with a combination of protein and acetic acid, plus omega 3.

[still kicking]

1 minute ago, Lacessit said:

Rollmops. I suppose they are quite healthy, with a combination of protein and acetic acid, plus omega 3.

Rollmops is Bismark Herring rolled up and filled with onions and Gherkins 

 

 

[Keeps]

Vegemite is what you crap out after eating the far superior product of Marmite. 555

 

[SHA 2 BKK]

7 minutes ago, Keeps said:

Vegemite is what you crap out after eating the far superior product of Marmite. 555

 

<deleted>!

[Keeps]

44 minutes ago, Lacessit said:

or Brits with cold pork pies.

I see you make this comment from time to time but really don't get it. I have never seen nor eaten a hot pork pie. Perhaps it's an Aussie thing? I take it you you know what an English pork pie actually is (and I promise I am not trying to be condescending)? Besides the seasoned pork, it contains gelatin made from pigs trotters. It solidifies and stops the pork becoming dry. I know this doesn't sound particularly appealing but they really are delicious with English mustard and/or as part of a ploughman's lunch.

 

If you heated it up it would be a soggy mess with molten pig trotter fluid flowing out. 

 

 

 

[Keeps]

8 minutes ago, SHA 2 BKK said:

<deleted>!

I am assuming the word you used wasn't 'delicious' or something along those lines as it came up as deleted? 555

[SHA 2 BKK]

45 minutes ago, Keeps said:

I am assuming the word you used wasn't 'delicious' or something along those lines as it came up as deleted? 555

Yes cobber.  I referred to a Bulls Testicles In colloquial tongue.  Marmite is like warm beer - horrible.  Vegemite however like a Chicko Roll - delicious. 

[KhunHeineken]

19 hours ago, Lacessit said:

They wish you would go away in the Australian ones.

We had American members take the unusual step of coming onto the Australia Forum, trolling in revenge for you trolling in the America Forum.  Well done.   

[Lacessit]

44 minutes ago, KhunHeineken said:

We had American members take the unusual step of coming onto the Australia Forum, trolling in revenge for you trolling in the America Forum.  Well done.   

I guess that's what happens when you live rent-free in the heads of some people.

 

In your case, there's no furnishings to speak of.

[Lacessit]

19 hours ago, Keeps said:

Vegemite is what you crap out after eating the far superior product of Marmite. 555

 

Not even a sensible shape, how do you get it out of the shoulders?

[Keeps]

35 minutes ago, Lacessit said:

Not even a sensible shape, how do you get it out of the shoulders?

It's not the shoulders you have to worry about as it sinks between knife/spoonfuls. I'll give you that though, it's not easy to get the remnants out of the bottom of the jar. 

 

I follow my mum's tip though. When it's virtually empty, a tiny bit of hot water in the jar, give it a shake and add it to mince for shepherds pie or to a stew. Acts exactly like adding a beef/oxo stock cube and no waste.

 

I'm not saying she was tight but.....

[still kicking]

 

Marmite was invented in 1902 by a German scientist working in the U.K., Justus Freiherr Von Liebig, who also developed the first meat-flavored bouillon cube

Read More: https://www.foodrepublic.com/1441734/difference-between-marmite-vegemite/