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US marketing companies are helping to rebrand the genocide

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Earlier this month, Drop Site News, which has done essential work on Gaza, reported that an American polling firm called Stagwell Global, founded by Mark Penn, was commissioned by Israel’s ministry of foreign affairs to rehabilitate Israel’s global image. 

 

Per Drop Site, the report from Penn’s firm apparently assessed that Israel has a good chance of making people forget about that nasty little genocide business if they stoke fear of “Radical Islam” and “Jihadism”. “Especially once the situation in Gaza is resolved, the room for growth in all countries [when it comes to Israel’s image] is very significant,” the report concludes.

 

 It was reported by Sludge News last week that SKDKnickerbocker LLC, which is owned by Stagwell Global, signed a $600,000 contract to run a “bot-based program” to amplify pro-Israel narratives on Instagram, TikTok, LinkedIn, YouTube and other platforms.

 

US marketing companies are helping to rebrand the genocide in Gaza

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