Got an SMS yesterday from AIS informing me of a new promotion called FIT250 which gives you the following for 250B/month

able to call 300B extra is 1.50per minute

GPRS 4 hours

50 SMS

10 MMS

The promotion will run from 01/11/2011 to 30/09/2012.

I already have this promotion, and it never ends they just keeping renewing the dates for me.

The FIT250,FIT500 and FIT750 packages are circa 2008, but nice to see AIS/One-2-Call still renewing those. IME they are overly-generous in honoring promotions. Yes, I'm pleased as a consumer but they could be more aggressive. I think these matched similar DTAC plans for 200/400/600/800/1000?

AIS post-paid currently have a new menu-based system which allows you to build pretty much any monthly plan you could want. On the pre-paid side (One-2-Cal) they have a huge, and changing, array of packages.

ARPU (average revenue per user) here is quite low on the pre-paid side, and ~ 94% of the SIMs are pre-paid. ARPU on the post-paid side (I saw the Q1 figures but deleted the report/forgot them.) is significantly higher. So the trend is to bundle services (voice, data, text, broadband, fixed-line, TV) where possible, both on the pre- and post-paid sides in order to raise ARPU. All the service providers stress these plans in financial briefings which are publicly available.

Since customers rarely know what their calling patterns are, and even when they do they cannot predict actual usage going forward, service providers can increase ARPU with bundled monthly pricing. It is win/win for them: predictable revenue, and increased revenue as consumers typically overrun their plans.