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Sir Jon Ive Interview

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http://www.telegraph.co.uk/technology/apple/9283486/Jonathan-Ive-interview-Apples-design-genius-is-British-to-the-core.html

Telegraph has an interview with the newly knighted Jon Ive, chief designer at Apple.

Honestly, I never thought I'd see the day where good design is so appreciated - in the days of MS-DOS and later Windows 95 and XP, Apple was competing (or not) on all sorts of things, but design was considered an afterthought vs. tech specs. Cheap as cheap can, how it looks like it totally unimportant. I always disagreed with that - if I am looking at something all day... maybe it's important how it looks like?!?!

These days of course Apple is worth more than Microsoft plus the biggest PC makers combined. An epic victory for good design.

I'm sort of amazed that PeeCee makers have not taken much of a design hint from Apple's success. Have a look at your local computer shop, and it's still ugly beige (or black) boxes. Of course there is blatant cloning by people like Asus who unashamedly copied the MacBook Air design, right down to their adverts.

http://www.techrepublic.com/blog/cracking-open/zenbook-teardown-blatant-copy-of-macbook-air/417

I think it's fair to say that the very successful Samsung tablets took a few cues from Apple design as well.

But then, imitation is the sincerest form of flattery, isn't it?

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