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The $10 IKEA Piece: An Interesting Social Experiment on the Value of Art

Published on March 21, 2015 by Michael Zhang

http://petapixel.com/2015/03/21/the-10-ikea-piece-an-interesting-social-experiment-on-the-value-of-art/#more-161475

When Peter Lik sold a print to a collector for $6.5 million last year, people balked at the news.

Lik is known to be a savvy businessman who has raked in over $440 million by churning out and selling his “collectible”

prints to deep-pocketed people who want to invest in his art, so why should his prints be worth so much?

The Internet media channel LifeHunters recently did a social experiment that explores how people perceive and value art.

They placed a $10 IKEA print in the Museum of Modern Art in Arnhem, The Netherlands, and asked “art experts” what

they thought about it.

A team member named Boris approached art aficionados and asked them about the illustration of a spider and a whale,

which he claimed was created by an artist named “Ike Andrews.”

“You don’t buy this in a cheap store,” one woman says. Another man says he would pay €2.5 million, or $2.7 million,

if he were given the opportunity to buy it. Though, “If it’s more, I’d think it’s too pricey,” he says.

Posted

it's a *ucked up high value art world we live in . . . i was going to rant somewhere along the lines of, $£$ success depends on

1. what decent school you went to

2. what proper art college you studied at

3. what influential people you know

or what you 'have' on someone that already own 1 - 2 - 3 wink.png (possibly...5,6,7 etc... can't be bothered to list anymore)

until i remembered this Chimp . . .

news-graphics-2005-_596357a.jpg

he sold 3 paintings for more than £14k . . . here's one

news-graphics-2005-_596356a.jpg

GENIUS !

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