I think that when "Chattan Kunjara Na Ayudhya, executive director of the advertising and public relations department of the Tourism Authority of Thailand, said luring "quality" travellers was the key focus for the Kingdom", has managed to underscore the key as to why their programs are and will continue to fail.

​They are not saying lets make this place more attractive, better, progressive, hospitable and find out what it is these quality tourists want. The emphasis was to "lure" them.

Good luck with your luring.

And - inexplicably, in my view - those tourists who come here for just a well-earned sun/sea/surf beach holiday are not included in his definition of "quality" tourists...................hope his remarks on not lost on those who provide a substantial proportion of Thailand's tourist income!

Is madame on a holiday?

Here's an idea. Transition Thailand into a fully functional democracy FIRST, then mount your campaign to inform the world.

Oh, and make sure it also has a fully functional police force.

Good points. The Police Farce is something to pity and despise..

"THE NATIONAL Legislative Assembly is considering attempts to improve the country's image through "quality tourism"

Isn't this the role of TAT?

If the entire NLA must address the issue of quality tourism, it is a renounciation of TAT to do its job. Maybe it would be more efficient that Prayut simply replace the current minister with one who can deliver the agency's mission without involving 200 legislators. Use of the NLA is hardly very efficient.

More than half or 105 NLA members are former and current military officers anyways. So their involvement in the tourism matter is redundant when the government is controlled by the military.