A Thai woman faced online harassment after sharing her Korean Air resignation on Instagram. Posting under the username @jammamyy, the former flight attendant, known as Jam, uploaded farewell photos in her uniform on February 28. This led to a surge of critical comments from South Korean social media users questioning her appearance and professional authenticity.
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Prior to her resignation, Jam had worked with Korean Air and chose to commemorate her time there with a social media post. Despite including kind words like, “Once a dream, always a lesson later KE,” her goodbye was met with scathing remarks. Some users compared her to South Korean comedienne Shin Bong-sun, often used derogatorily to comment on appearances.
The situation sparked a backlash among Thai Instagram users, who rallied in Jam's defense, while some South Koreans condemned the abusive behavior. This incident draws attention to broader concerns over South Korea's online culture, where cyberbullying has been linked to the country's high suicide rates. In 2024, South Korea had a suicide rate of 29.1 per 100,000, making it a significant public health issue.
Notably, several South Korean celebrities have tragically ended their lives following similar online harassment. This underscores the pressing need for addressing cyberbullying and fostering a culture of respect and kindness online.
Looking ahead, increased scrutiny may lead to calls within South Korea for stricter online harassment policies and support systems for those affected by bullying. Further, continued international compassion and understanding may help battle such discriminatory behaviors, reported The Thaiger.
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Adapted by ASEAN Now · The Thaiger · 20 Mar 2026