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Sixty-one outstanding innovative Thai products receive DEmark award


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Sixty-one outstanding innovative Thai products receive DEmark award

By The Nation

 

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The Commerce Ministry, through the International Trade Promotion Department (ITPD), continues to push forward its “Creative Economy” policy, offering support and development to designers, and this year using DEmark 2018 as a platform to stimulate and motivate Thai creators to build their capabilities to match international standards.

 

This year, 61 projects from 608 entries received the award, as well as “going international” to Japan with G-mark.

 

Vannaporn Ketudat, deputy director-general of the department, on Monday described the “Design Excellence Award 2018”, or DEmark 2018, as an award that guaranteed creativity, quality and functionality for design products by Thai designers, and that was considered as one of the Commerce Ministry’s campaigns to drive he creative economy. 

 

The ITPD has continuously had campaigns to develop and support businesses to add value to their products through innovation and creativity, as well as created platforms for Thai businesses to demonstrate their potential and capabilities to buyers at both the national and international levels, she said.

 

This year, 608 Thai designers and businesses submitted projects for consideration for DEmark 2018. 

 

Sixty-one of those projects received the DEmark 2018 award in six categories: furniture, lifestyle, creativity and innovativeness in fashion and accessories, industry, packaging, and graphic design. 

 

Projects that land a DEmark Award will also be exhibited and have their products launched at the “STYLE” lifestyle exhibition from October 17-21 at the Bangkok International Trade and Exhibition Centre.

 

Thailand is very lucky to have a talented new generation who are so creative, and has the capabilities to develop Thai products to international standards, Vannaporn said. 

 

This is especially important because it is a well-known fact that, in the international market right now, products that have a unique selling point in their design and functions will have a competitive advantage and be able to gain more interest from consumers than an average-looking product, she added.

 

“The past 11 years of the campaign have demonstrated the advancement of skills and creativity of Thai designers, who have shown their dedication to designing more and more creative products to meet the changing lifestyle of consumers around the world, as well as improving the quality of products to achieve international standards. 

 

“This award is another supporting platform that allows Thai designers to play a crucial role in driving Thailand forward with creative products and goods, in line with the government policy of ‘Thailand 4.0’”, the deputy director-general explained.

 

“The campaign has also received strong support from the Japan External Trade Organisation [JETRO] and the Japan Institute of Design Promotion, through their experts from the Good Design Award [G-mark] – an internationally recognised award for design – as part of the panel of judges. 

 

“Their support is also extended to submitting products that have won the DEmark awards to participate in the “Good Design Exhibition” [G-mark] awards, as well. This year, 18 winners will be exhibited at the G-mark exhibition in Tokyo between October 31 and November 4. 

 

“At the same time, the ITPD continues to cooperate with the private sector, such as Siam Piwat, to increase the avenues for sales and promotion of Thai products that have received the DEmark award, aside from those with other design awards and guarantees. Products will be displayed and sold at Siam Discovery and Icon Siam in the future,” Vannaporn said.

 

Source: http://www.nationmultimedia.com/detail/breakingnews/30355585

 
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-- © Copyright The Nation 2018-10-1
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9 hours ago, Bluespunk said:

List of the innovative designs that won this award, please

An article as vague as this would surely not be accepted by the editor of a Western newspaper, without at least a list of the main innovative articles, but more probably also a picture of some of them.  Without further detail, the article is meaningless. In any event, the award is from the Thai Commerce Ministry, so the headline is slightly misleading, as one might think that Thailand had received 67 awards for its products from an International Agency, which certainly got my attention, only to find that we are not permitted to know what they were.  Not exactly good promotion is it?

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12 hours ago, Bluespunk said:

List of the innovative designs that won this award, please

Oh there you go again You spoil everything by actually want to know what these are

hmm i guess the first one is som tam

 

When Big joke has time (hes a very busy man you know) he will get back to you  

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9 hours ago, Our Man in the Tropics said:

After I select a number of Links in above website of Demark,- I get "404 Page Not Found" Result.

 

4 hours ago, GTgrizzly said:

yeah me too, cant see anything

 

It's not real, it's all a front, all BS & corruption...

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5 hours ago, GTgrizzly said:

yeah me too, cant see anything

 

Well, apparently they'll need to add web design to their existing award categories of packaging and graphic design!!!  :cheesy:

 

Maybe they can contact the Immigration Bureau on the finer points of proper web design and administration!  :burp:

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I can't find any actual awarded projects on that website. So I thought I'd list a couple of the submissions that I think deserved to win:

 

--Airport Vacu-Scanner:  Special security scanner for airport passenger arrivals that quickly vacuums any and all money out of their wallets as they walk thru.

 

--Online Election Calendar: A special calendar that anytime you click the Election Day entry, it automatically moves the date 5 years into the future.

 

--Toilet Feet Seat: Specially designed toilet seat accessory that has feet imprints on either side to accommodate the Thai habit of squating on their feet while doing their business.

 

--Vehicle Passenger-Chute:  Specially designed parachute that vehicle passengers can wear so that when their vehicles crash at high speed and their bodies are sent flying thru the air they can land safely on the ground.

 

Thai innovation never ceases to amaze!!!

 

Edited by TallGuyJohninBKK
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