Lazada, Shopee launch 4.4 discounted flash sale campaigns

[rooster59]

Lazada, Shopee launch 4.4 discounted flash sale campaigns

By THE NATION

 

 

Saturday (April 4), also billed as 4.4, is a day of competition between e-commerce platforms Shopee and Lazada for their promotion campaigns.

 

 

Shopee is running its "Shopee Crazy Flash Sale Day" with four flash sale periods at midnight, 9am, 12am, and 9pm.

 

The "Shopee Super Brand Day" offers discounted products from famous brands, in numerous categories such as home and living, electronics, or fashion.

 

 

 

Meanwhile, Lazada’s 4.4 promotion is selling numerous products with up to 90 per cent discount. Their categories are electronics, health, beauty, fashion, and super market.

 

Lazada is conducting three flash sales -- at midnight, 9am, and 3pm.

 

 

 

The Thai E-commerce Association had predicted earlier that Thai online shopping would increase by 100 per cent amid the Covid-19 situation. It found that searches for medical masks rose by 3,500 per cent in late February, compared to the same month in 2019.

 

In addition, the campaign "Lazada 8th Birthday Sale" organised at the end of March was found to draw one-eighth of people nationwide, and also increased products sales by 20 times, compared to the normal situation.

 

The products of domestic and foreign brands sold on LazMall had two times the sales of Lazada Birthday campaign in 2019.

 

Likewise, due to Shopee’s ’11.11 Big Sale’ and ‘Shopee 12.12 Birthday Sale’, over 80 million items were sold within 24 hours.

 

Consumer behaviour, as well as logistics management, were factors boosting the e-commerce sales. However, another important factor for competition was the campaigns were running especially at a time when most people have been quarantined, or needed to work from their homes, the association added.

 

Source: https://www.nationthailand.com/news/30385411

 

-- © Copyright The Nation Thailand 2020-04-05

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[madmitch]

Good idea to let everyone know on April 5th!

[Antonymous]

And beware that if the product ships from China, you're going to have a long wait for it.

[Pib]

They have these flash sales at least every month....come 5 May I guarantee they will have a 5/5 sale (or maybe call it 5.5)....come 6 June I guarantee they will have a 6/6 sale....come 12 Dec I guarantee they will have a 12/12 sale....etc.   Asians love date-number combinations that they consider lucky.

Edited April 5, 2020 by Pib

[lopburi3]

[brucegoniners]

And you run this on April 5th?

 

Absolutely brilliant there ThaiVisa!

[tomazbodner]

3 hours ago, brucegoniners said:

And you run this on April 5th?

 

Absolutely brilliant there ThaiVisa!

If you live in Thonburi, you'll be lucky that you didn't order. Apparently there are thousands of parcels lying around Kerry shops after their staff resigned en masse and just dumped everything... There are a few photos of mayhem in below article (in Thai but open it in Chrome and choose to auto translate):

 

https://www.usharenews.com/archives/17299

[Sydebolle]

Maybe shop for a calendar; and yeah, you may close the barn door after the horse has bolted successfully now!