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TAT's 2022 tourism assessments: The numbers are dizzying as Thailand aims for World Top 5

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Picture: Thai Rath

 

Following a strategy board meeting at the Tourism Authority of Thailand yesterday media Thai Rath published the figures for three scenarios predicting 2022 tourism outcomes. 

 

They relate to spending and actual numbers of foreign tourists and domestic tourism trips. The numbers even in the worst case scenario are dizzying.

 

Thai Rath said they would be officially announced in the middle of August to help tourism operators in Thailand come up with business plans. 

 

The media stated that these figures would place Thailand firmly back in the top five of tourism countries in the world. 

 

Here are the three scenarios that the TAT have come up with:

 

Best Case:

 

Total revenue of 1.9 TRILLION baht (1,900,000,000,000)

 

Foreign tourist number: 18 million

spending 1.05 trillion baht

 

Domestic tourists 160 million people - trips spending 850 billion baht.

 

Base Case

 

Total revenue of 1.6 trillion baht

 

Foreign tourist numbers 13 million

spending 820 billion baht

 

Domestic tourists 140 million people-trips spending 780 billion

 

Worse Case:

 

Total revenue of 1.3 trillion baht

 

Foreign tourists numbers 10 million spending 620 billion baht

 

Domestic tourists 122 million people -trips spending 680 billion baht. 

 

All this will be achieved under the strategy umbrellas of Muang Thai Amazing for domestic tourism and Amazing Thailand for foreign tourism.

 

The Muang Thai Amazing's three pronged strategy is stimulating balanced domestic travel, driving spending by creating travel experiences and developing the value of the Thai brand to be equivalent to the value of foreign tourism. 

 

Amazing Thailand's three pronged strategy entails stimulating travel by QUALITY TOURISTS, enhancing the value of travel experiences and reinforcing confidence in the value of the Thai tourism brand. 

 

ASEAN NOW notes that these assessments are likely to produce a flurry of comment from onliners who might suggest they are all overly optimistic in a world still likely to be affected deeply by the pandemic or its fallout. 

 

 

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  • herfiehandbag
    herfiehandbag

    Utter balderdash.   TAT have become nothing less than an utterly pointless collection of oxygen thief's!

  • Meh, if you’re going to come up with random numbers, might as well aim for the top.

  • TAT - Total Absolute Thite, they just never stop do they with this constant nonsense  

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Meh, if you’re going to come up with random numbers, might as well aim for the top.

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Utter balderdash.

 

TAT have become nothing less than an utterly pointless collection of oxygen thief's!

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7 minutes ago, webfact said:

Worse Case:

 

Total revenue of 1.3 trillion baht

 

Shouldn't that be 1.3 trillion LOSS? 

Edited by RotBenz8888

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Save some money, close this lot down,         no tourists no T.A.T 

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16 minutes ago, webfact said:

The media stated that these figures would place Thailand firmly back in the top five of tourism countries in the world. 

 

But, in reality, (because these figures are delusional), they would be lucky to be in the top five of tourism countries in South East Asia ! 

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TAT - Total Absolute Thite, they just never stop do they with this constant nonsense  

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26 minutes ago, webfact said:

Amazing Thailand's three pronged strategy entails stimulating travel by QUALITY TOURISTS,

gawd I hate that reference

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I think the TAT have been smoking too much of this:

The lyrics are very apt as Puff disappears into his cave when little Jackie Paper (foreign tourists) no longer shows up ????

 

Edited by Phuketshrew

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Well one thing they won't be promoting is "Vaccine Tourism".

 

 

 

 

 

 

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LOL... Who would have guessed, TAT more entertaining than Dr. Evil!

 

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Edited by StayinThailand2much

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33 minutes ago, webfact said:

The Muang Thai Amazing's three pronged strategy is stimulating balanced domestic travel, driving spending by creating travel experiences and developing the value of the Thai brand to be equivalent to the value of foreign tourism. 

Delusional. 

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Here they go again with their ‘quality’ tourists. Still picking and choosing even while down on their knees. Surely worse case is ZERO tourists, ZERO trillion baht revenue? Love Thais but the T(w)AT deserves to be right where they’re at. Idiots!

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8 minutes ago, mtls2005 said:

Well one thing they won't be promoting is "Vaccine Tourism".

Now here is where they could make some real money...

Edited by StayinThailand2much

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Funny, but I am still waiting for the one to beat the "sex with masks etc" . As TIT must becoming soon.

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TAT also the ministry of sanitation with a daily effluence of complete sh#te!

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When are the "schemes" coming.

These presentations must be like going to church.  Gives them a break from reality makes them smile and feel good and positive for an hour or two.  

Edited by bkk6060

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Where is the realistic scenario?

 

We're screwed.

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where is option number 4 not many tourists and not much money they are dreaming again

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Predicting is difficult, especially about the future, but since I was allowed to peek into another member's valuable antique crystal ball, I got the impression that TAT's "worse case" scenario for 2022 is the most reliable of the three options...????

Edited by khunPer

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51 minutes ago, webfact said:

Thai Rath published the figures for three scenarios predicting 2022 tourism outcomes. 

Even the famed Nostradamus cannot even begin to predict what tourism will be like in the near future, and he can teach the TAT a thing or two about predicting future scenarios...

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1 hour ago, webfact said:

Best Case:

Prayuth and Prawit et al become deck chair attendants

 

1 hour ago, webfact said:

Base Case

TAT strategists continue to get paid for making ludicrous announcements for our continued amusement.

 

1 hour ago, webfact said:

Worse Case:

The pandemic continues . Long haul holidays become even more difficult with quarantines , latest vaccinations, expensive insurance etc. Everyone buys a van, converts it to a camper and goes stealth camping all over the place but not in Thailand

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Sad but despite Thailand having the potential to be in the top five, it would require too much of a cultural shift in attitude to tourists, who, in the main are just fair game for greed and dishonesty as demonstrated in Phuket over decades.

 

Greed and corruption spoils it all, at all levels.

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Maybe they are introducing new and exciting types of tourism. The Tear Gas Experience? Surprise hospital quarantine roulette? Economic Apocalypse now zombie town walks? Masochist tourism for people who really like a lot of covid tests every other day? AA Sober holidays with alcohol bans?

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Idiots.....

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Worst case, only the military and elites get a decent vaccine while Thai people continue to contract covid at a rate of 20,000 per day. No tourists come because they have read all about the sandbox and Prawith has to sell a couple of watches.

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Simple. Adopt IATA travel pass app and OPEN THE COUNTRY to vaccinated tourists.

No certificate of entry, No redonkulous insurance requirements, and no more locking up

people in hospital for no good reason. Tourists will come and slowly rebuild the industry but 

no way Thailand can be in such a  revenue position for many years. 

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We're still working our way through the Delta variant, have they taken into account the effects of the Epsilon and Lambda variants in these forecasts? Maybe in 2032, TAT, but definitely not next year, poor lambs.

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1714141315_Screenshot2021-08-14at13_24_17.png.11713066926c06d12a245e3616ab800f.png

 

They do need some helf.

Edited by Saltire

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The only way that Thailand will hit the 'worst case' scenario, will be if thailand opens up fully on January 1st, with no hoops and no demands. Q1 -1 million, Q2- 2 million, Q3-3 million, Q4- 4 million.

 

The Chinese will not be coming for the new year, I think 3 million Westerners and Russians may come without hoops 1st half of the year, but many tourists will be slow out of the tourism starting blocks, fearing another lockdown.

 

With continuing hoops they need to start looking at a 'Worst, worst case' scenario of 2-5 million max

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