Jump to content

How live streaming is transforming shopping in Thailand


webfact

Recommended Posts

3-8.jpg

 

With its offer of bargains, interaction, entertainment and value to consumers and the chance for retailers to earn significant cash, it’s little wonder that livestream shopping on social media is such a big hit. There are fortunes to be made and prominent Livestream seller and well-known YouTuber Pimradaporn “Pimrypie” Benchawatthawat is living proof.

 

Every time Pimrypie gets in front of a camera, she sells tens of thousands of items in minutes. Each “live” means over a million items sold. In a video clip released early this month, she claimed she once received orders for 10 million items. The video, which lasts almost 20 minutes, takes viewers on a tour of her billion-baht warehouse that stores a wide range of products – her own brand and others from her house brand Nam Para (fermented fish sauce) to the most expensive imported perfume.

 

Her online sale channel “Pimrypie Sells Everything” (Pimrypie Kai Tookyang) has over 6 million followers. Each live sale draws thousands of viewers and dozens of comments. She’s so successful that even in the middle of the night, she has a live audience of more than 20,000 eager buyers. Her YouTube channel has 5 million subscribers.

 

Full story: https://www.thaipbsworld.com/how-live-streaming-is-transforming-shopping-in-thailand/

 

Logo-top-.png
  • Haha 1
Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Recently Browsing   0 members

    • No registered users viewing this page.




×
×
  • Create New...