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Social media is fawning over 19-year-old influencer Milla Sofia — but she's not even real


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Milla Sofia looks like your average influencer. She’s 19 years old, blond and has almost 100,000 followers on TikTok. The twist is that she doesn’t actually exist.

Sofia may claim to be from Finland and post bikini pictures from trips to Greece and Bora Bora, but she’s actually a “virtual influencer and fashion model” generated by artificial intelligence.

“Join me on this exhilarating journey as we delve into the captivating fusion of cutting-edge technology and timeless elegance,” reads Sofia’s website. “Let’s embark together on an exploration of the intriguing intersection of fashion, technology, and boundless creativity.”

Sofia isn’t new — her first Instagram post and TikTok upload both date back to November 2022. The content hasn’t changed much, although the realism of the images has improved in recent months.

 

Whoever runs Sofia’s accounts isn’t trying to hide the fact that she’s an AI creation. There are TikToks of Sofia and Elon Musk, Sofia showing off her “office outfit” wearing a lace bra and a blazer, and even a post where Sofia asks “What are your favorite hashtags for searching images?” The captions remind viewers the photos are “synthetic images.” Eagle-eyed viewers will also spot the telltale sign of AI-generated photos: messed-up fingers.

 

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The whole social media enterprise is artificial, so this is nothing very special.

 

All they've done with this is crank the level of fakery up a notch. Teenagers don't care, they've been living artificial lives since they got addicted to their first phone so they can't tell the difference, and don't care anyway.

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