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Leveraging postage stamps as a soft power to boost the economy


snoop1130

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For the past several years, postal service providers around the world have faced new challenges as digitalization has taken hold, a situation that significantly accelerated during the Covid-19 pandemic. The internet and social media platforms that make communication today much easier and faster have brought traditional letter writing almost to a halt, reducing the demand for so-called ‘snail mail’ and postage stamps.

 

Like its peers around the world, Thailand Post has felt the pinch.

 

“Thais do not seem to enjoy writing and mailing a letter to communicate with friends and family like they used to. But most of the Japanese still do it,” said Pasu Unhanandana, chief commercial officer of Thailand Post.

 

Full story: Thai PBS 2023-10-24

 

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They have a presence in every corner of Thailand, but didn't take advantage of that. They missed an opportunity to compete with the likes of Kerry, Flash, Lalamove, etc.

 

Now they're looking to sell "special edition" postage stamps to philatelists (I'm not denying that some of those stamps are worthy of collecting).

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18 hours ago, snoop1130 said:

 

“Thais do not seem to enjoy writing and mailing a letter to communicate with friends and family

Not when the girl in the post ,asks what's inside a letter with birthday card in ,.....in the post I

use parcels have to be checked as to what's inside them before you can post them ,🙄

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