Harris Unveils $370 Million Advertising Blitz for Fall Campaign On TV and Digital Ads

[Social Media]

 

Vice President Kamala Harris' campaign has announced a sweeping advertising strategy for the upcoming election, with a planned expenditure of at least $370 million on television and digital ads between Labor Day and Election Day. This substantial investment underscores the campaign's determination to stay competitive in key battleground states and to introduce Harris more broadly to the American electorate.

 

The $370 million allocation includes $170 million earmarked for traditional television advertising, targeting both national and local audiences. This strategy aims to reach voters in pivotal states where the outcome of the election could hinge. The remaining $200 million is dedicated to digital advertising, much of which will appear on popular streaming platforms such as Hulu, Roku, and YouTube TV. This approach reflects the growing importance of reaching voters through non-traditional media channels that have become increasingly popular in recent years.

 

Quentin Fulks, the principal deputy campaign manager overseeing Harris' advertising efforts, emphasized the importance of maintaining a strong presence in both Northern and Southern states, including crucial battlegrounds like Georgia, North Carolina, and Arizona. "We have multiple pathways," Fulks stated, highlighting the campaign's commitment to keeping all electoral doors open. The strategy is designed to ensure that Harris remains competitive across diverse regions of the country, avoiding any potential electoral dead-ends.

 

The Harris campaign's advertising strategy will heavily focus on major television events and top-rated shows, which are known to attract large, diverse audiences. Planned ad placements include the season premieres of popular shows such as "Grey’s Anatomy" and "The Golden Bachelorette," as well as professional sports events including football, hockey, basketball, and baseball games. Other highly-watched programs like "Jeopardy," "Wheel of Fortune," "Abbott Elementary," and "Survivor" are also targeted for ad buys. Additionally, the campaign has reserved airtime on Fox News during the daytime, recognizing that this network's programming is watched by some of the voters Harris is aiming to reach.

 

Rob Flaherty, the deputy campaign manager responsible for digital efforts, noted that the $370 million figure does not include spending on traditional social media platforms, search engine advertising, or certain other types of digital outreach. Flaherty hinted that additional television and streaming ad reservations could be made as the campaign progresses, depending on the success of ongoing fundraising efforts. "This reflects a modern cross-media campaign," Flaherty remarked, stressing the importance of reaching voters across a variety of platforms. "We are going where we need to go, and that is more places than ever right now."

 

In addition to the Harris campaign's substantial investment, independent groups supporting her bid have also committed significant resources. Future Forward, one such group, has reserved an additional $250 million for advertising after Labor Day to bolster Harris' campaign. Another group, American Bridge to the 21st Century, has pledged around $100 million to support Harris in key states like Pennsylvania, Michigan, and Wisconsin.

 

By making these advertising reservations early, Harris' campaign can often secure more favorable rates, a strategic advantage that is particularly beneficial in the final weeks before the election when advertising costs typically surge. Under federal law, campaigns benefit from lower rates than those available to outside groups, allowing Harris' team to stretch their dollars further in the critical homestretch of the campaign.

 

To provide some context, when President Joe Biden was the presumptive nominee, his campaign spent $155 million on advertising, according to data from the tracking firm AdImpact. Since taking over the campaign, Harris has already invested an additional $47 million in advertising efforts through Friday. Beyond advertising, the Harris campaign has also built an extensive infrastructure to reach voters through other means, boasting more than 1,600 paid staff members and 280 offices across key states.

The early advertising efforts under Biden focused on improving his favorability ratings and understanding how target voters consumed information. These insights are now being applied to Harris' campaign, with adjustments made to address her unique strengths and challenges compared to her predecessor. Campaign officials acknowledge that Harris presents a different profile than Biden, requiring a tailored approach to her introduction and promotion among voters.

 

In contrast, the Trump campaign has yet to announce a comprehensive fall advertising plan. So far, it has spent only $47 million on ads through Friday, significantly trailing Harris' spending. While Trump’s campaign has declined to match the Harris campaign's ad reservations earlier in the year, his advisers maintain that they will have sufficient funds to run a robust campaign. They also believe that Trump's ability to attract free media coverage and generate social media buzz can help offset the financial disparity.

 

MAGA Inc., an independent group backing Trump, recently announced a $100 million ad campaign running from early August to Labor Day, but details of its fall spending have not yet been disclosed. Other outside groups supporting Trump are also expected to announce additional advertising reservations in the coming weeks.

 

The shift from Biden to Harris as the Democratic candidate has also prompted a change in the campaign's advertising mix. The focus is now more on introducing Harris and her policy agenda to voters, a task that Biden, as a former vice president and well-known political figure, would not have needed to prioritize as heavily at this stage in the campaign. "Once we feel we have introduced the vice president to America and her record of fighting for the American people, it is also about the future," Fulks said, describing the themes of the Harris campaign's advertisements. "We have got to do all those things, and we have to do it very well. But I think the campaign has laid out a very sophisticated strategy."

 

Credit: W.P.  2024-08-20

 

 

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[thaibeachlovers]

Meanwhile the MSM gives Trump free publicity every time they breathlessly report on his latest utterance.

 

[mdr224]

Ah yes, advertisements will surely win her the stupid vote. Meanwhile, nothing she can do about the millions who will be listening to her inane drivel at the debates

[Cryingdick]

They should limit ad spending to the same amount for each candidate and only allow it 90 days before the elections. This endless political campaigning is making people go crazy. It has become an endless rant on both sides.

[Tug]

1 hour ago, Cryingdick said:

They should limit ad spending to the same amount for each candidate and only allow it 90 days before the elections. This endless political campaigning is making people go crazy. It has become an endless rant on both sides.

Thank citizens united for all the excessive amounts of money spent on these campaigns…..hope she rips the felon a new one!!

Edited August 20 by Tug

[stevenl]

1 hour ago, mdr224 said:

Ah yes, advertisements will surely win her the stupid vote. Meanwhile, nothing she can do about the millions who will be listening to her inane drivel at the debates

Naw, the stupid vote is solidly locked for Trump already. She's not aiming for that.

[stevenl]

1 hour ago, Cryingdick said:

They should limit ad spending to the same amount for each candidate and only allow it 90 days before the elections. This endless political campaigning is making people go crazy. It has become an endless rant on both sides.

Also contributions should be limited.

That ship has sailed unfortunately, but hopefully it can be revisited. 

[stupidfarang]

If Trump wins, it will confirm to me how stupid americans are.

[thaibeachlovers]

5 minutes ago, stupidfarang said:

If Trump wins, it will confirm to me how stupid americans are.

If Harris wins, it will confirm to me how stupid americans are.

[Chomper Higgot]

3 hours ago, thaibeachlovers said:

Meanwhile the MSM gives Trump free publicity every time they breathlessly report on his latest utterance.

 

Correct, and also failing to cover the obvious problems with his health; slurring, aphasia, unable to remember in which State he’s speaking, mindlessly rambling, confused recollection of people he thinks he’s talking about, and his extremely good portrayal of someone’s aimlessly babbling old uncle. 

[Chomper Higgot]

2 hours ago, Cryingdick said:

They should limit ad spending to the same amount for each candidate and only allow it 90 days before the elections. This endless political campaigning is making people go crazy. It has become an endless rant on both sides.

Legislating ‘Citizens United’ out would do the trick, but it wouldn’t get the backing of the GOP and the billionaires who fund them.

[spidermike007]

Trump is in big trouble. He simply cannot raise comparable amounts of money. His top donors have fled. They don't see the necessary pivot. They see a crazed man, who cannot stay on message, and who thinks Biden is still running. It scares them. 

[Chomper Higgot]

The Harris Walz campaign is also advertising across all media platforms in both English and Spanish.

 

The ability to do so is a direct result of the Harris Walz fundraising success.

 

 

 

 

[Purdey]

It is amazing that there is no upper limit on campaign spending. It's almost as if you can buy an election. 🤑

[john donson]

hundreds of millions to get a job that pays 250.000$ ???

[Eric Loh]

1 hour ago, spidermike007 said:

Trump is in big trouble. He simply cannot raise comparable amounts of money. His top donors have fled. They don't see the necessary pivot. They see a crazed man, who cannot stay on message, and who thinks Biden is still running. It scares them. 

Trump also took advantage of loophole in the campaign finance law to siphon around $100 million for his mounting legal costs. Donors fleeing and his party imploding; nothing is going well for the old grifter. He might as well start packing for Venesuela. 

[JCauto]

4 hours ago, Cryingdick said:

They should limit ad spending to the same amount for each candidate and only allow it 90 days before the elections. This endless political campaigning is making people go crazy. It has become an endless rant on both sides.

 

If you read long enough, you eventually get to a point where there is some concurrence.

I completely agree with you! This is one of the biggest problems in US politics, the massive amount of money that has been dumped into political campaigns. It skews elections and gives far too much voice to people who already have far too much influence - those with huge wealth. Why should oligarchs who already have oversized influence over the public be further allowed to entrench their interests by donating huge amounts of money to politicians who then after being elected turn around and do favors for those who funded them?? Anyone on any side of the political spectrum can see this is wrong.

 

Now that we're in agreement, do you know where this all came from and why it didn't used to be this way? Look up "Citizens United", the court decision pushed for and gained by the Right to eliminate any guardrails against money influencing politics. This is ultimately where democracy died if Trump wins this election.

[spidermike007]

1 hour ago, Eric Loh said:

Trump also took advantage of loophole in the campaign finance law to siphon around $100 million for his mounting legal costs. Donors fleeing and his party imploding; nothing is going well for the old grifter. He might as well start packing for Venesuela. 

That would be a lovely thing to witness, however have you ever noticed that the very same people who threaten to leave their country are the ones that never do? They just don't have the courage. He wouldn't even have the courage to visit Venezuela much less live there. 

[candide]

Wasted money! Trump's campaign is much more efficient to get Kamala elected, and it costs Dems nothing!  😀

[simple1]

I question how US citizens put up with such a lengthy election campaign with 24/7 coverage - no wonder political extremism raises its ugly head..

[newnative]

    Every election gets more expensive than the last one.  It's obscenely out of control, with huge amounts being spent even for Congressional elections.  

[Tug]

19 hours ago, Eric Loh said:

Trump also took advantage of loophole in the campaign finance law to siphon around $100 million for his mounting legal costs. Donors fleeing and his party imploding; nothing is going well for the old grifter. He might as well start packing for Venesuela. 

My guess would be Russia if Putin is still alive im sure they would use advanced techniques to extract whatever useful information he may have then arrange an accident he’d be an embarrassment and we certainly wouldn’t want him back!

[JonnyF]

23 hours ago, Chomper Higgot said:

Correct, and also failing to cover the obvious problems with his health; slurring, aphasia, unable to remember in which State he’s speaking, mindlessly rambling, confused recollection of people he thinks he’s talking about, and his extremely good portrayal of someone’s aimlessly babbling old uncle. 

 

Funny. You were blind to cognitive decline 2 months ago and now you're seeing it where it doesn't exist.😂

[Chomper Higgot]

2 minutes ago, JonnyF said:

 

Funny. You were blind to cognitive decline 2 months ago and now you're seeing it where it doesn't exist.😂

Not funny at all Jonny.

 

I said from the moment Trump started talking about Biden suffering cognitive decline that Trump was engaging in accusation confession.

 

Trump started these accusations immediately after he him self was rushed to the Walter Reid Memorial Hospital to be administered the Montreal Cognitive Assessment Test.

 

Well he we are, Trump slurring, confused rambling, aphasia, can’t remember what State he in and mixes up the names of people he thinks he’s talking about.

 

His portrayal of someone’s nasty old rambling uncle is getting better by the day.