CNN Faces Record Low Ratings Amid Strategic Overhaul

[Social Media]

 

CNN has reached a troubling milestone, hitting its lowest total day demo rating in the network’s history. Among the key 24-to-54-year-old demographic, known as “demo viewers,” CNN's audience has dropped by one percent from last year, according to data from Nielsen Media Research reported by Mediaite. Last year, the network recorded a daily demo audience of 94,000, but that number has now declined to 92,000.  

 

The network’s struggles are evident in its shrinking prime-time audience, particularly after the 2024 election. CNN accounted for just 11 percent of cable news viewers during prime time last month. Since Donald Trump’s 2016 presidential victory, the network’s prime-time viewership has plummeted by 52 percent. Currently, its prime-time demo audience averages 77,000 viewers, highlighting the steep decline.  

 

Despite the grim numbers, CNN's average total day viewership showed a slight three percent increase from last year, reaching 488,000 viewers. However, among demo viewers, CNN fared better than MSNBC but continued to trail behind Fox News. The network’s top programs, including *Anderson Cooper 360*, *The Source with Kaitlan Collins*, and *CNN News Night with Abby Phillip*, averaged just 367,000 viewers last week, as reported by Fox News.  

 

In response to these challenges, CNN’s parent company, Warner Bros. Discovery, has unveiled a significant restructuring plan aimed at addressing the network’s ratings slump and setting a course for future growth. The company announced its new operating model, which will divide its operations into two distinct divisions: Global Linear Networks and Streaming & Studios.  

 

The Global Linear Networks division will focus on television programming, including news, sports, and both scripted and unscripted content. Meanwhile, the Streaming & Studios division will center on digital platforms and fostering strategic opportunities, particularly in the entertainment sector.  

 

David Zaslav, President and CEO of Warner Bros. Discovery, expressed optimism about the changes, stating, “Since the combination that created Warner Bros. Discovery, we have transformed our business and improved our financial position while providing world-class entertainment to global audiences.”  

 

With these shifts in strategy, CNN and its parent company hope to reverse the downward trend and reestablish their position in an increasingly competitive media landscape.  

 

Based on a report by Daily Mail 2024-12-19

 

 

 

[Cryingdick]

The problem is CNN has become boring. Doesn't matter what side you are on. I used to watch CNN like ten years ago. Loved Quest means business and a few other things. Their anchors are so robotic. I used to enjoy Cooper but find him unwatchable now when he is obviously listening to his ear piece while he constant;ly blinks robotically. 

 

Nobody on the shoe seems natural or human. There are other things wrong with CNN but they are boring as duck.

[RichardColeman]

CNN became a left wing democrat streaming platform - not a news one. News needs to be unbiased and not a left wing rant !

 

Overall, we rate CNN moderately left-center biased based on editorial positions by TV hosts that consistently favor the left,

[Cryingdick]

33 minutes ago, RichardColeman said:

CNN became a left wing democrat streaming platform - not a news one. News needs to be unbiased and not a left wing rant !

 

Overall, we rate CNN moderately left-center biased based on editorial positions by TV hosts that consistently favor the left,

it's more than that. It it's poorly produced. It's boring lifeless and they should hire better looking people. Connie Chung was known as a great anchor at one point but it is because people were mesmerized by her almond shaped eyes and big boobs. Other than that they all just read from a prompter which is nothing exceptional.

[jippytum]

No suprisre here.

Even the few die hard  supporters they had are shocked at the lies and deceit portrayed in an effort to unlawfully discredit Trump pre election. 

[jcmj]

They should go back to sticking with the regular news and international news instead of focusing on the political news. People are tired of that being shoved in their faces daily. I stopped years ago. Same old boring people and news. 

[JonnyF]

It's not a news channel, it is propaganda. 

 

Now their lies have been so brutally exposed, why bother watching? Unless you need material for gaslighting on internet forums of course, but then you have The Guardian (for now). 

[lordgrinz]

Tabloid news worked so well in the supermarket checkout aisles, though not so much when pretending to be a legitimate news organization.

[Cryingdick]

13 minutes ago, jcmj said:

They should go back to sticking with the regular news and international news instead of focusing on the political news. People are tired of that being shoved in their faces daily. I stopped years ago. Same old boring people and news. 

 

They would go bankrupt very quickly if they did that. 

[thaibeachlovers]

It's what happens when all a news source has is anti Trump propaganda.

Apparently their ratings dropped when Trump lost. It must have been their dream come true when Trump decided to run again.

[mr336]

Maybe Joe can bail them out before he passes or leaves. 

[Hanaguma]

Big problem is that there is less news and more "analysis". Which usually consists of a panel with one conservative and 4 or 5 flaming liberals, hosted by another liberal.  It gets tired real fast. 

 

And yeah, Quest was a blast. I also even watched Don Lemon back in the day before he became a political tool.  Same with Jake Tapper. Used to be more of a journalist and less a propagandist.

[novacova]

6 hours ago, Social Media said:

With these shifts in strategy, CNN and its parent company hope to reverse the downward trend and reestablish their position in an increasingly competitive media landscape.

It’s not going to work unless they stop the lies because many of the gullible do eventually snap out of it 

[mokwit]

2 hours ago, RichardColeman said:

CNN became a left wing democrat streaming platform - not a news one. News needs to be unbiased and not a left wing rant !

 

Overall, we rate CNN moderately left-center biased based on editorial positions by TV hosts that consistently favor the left,

It was worse than that, a prior CEO since removed stated that CNN's purpose was to get [democratically elected} Trump out of office.

[dinsdale]

6 hours ago, Cryingdick said:

The problem is CNN has become boring. Doesn't matter what side you are on. I used to watch CNN like ten years ago. Loved Quest means business and a few other things. Their anchors are so robotic. I used to enjoy Cooper but find him unwatchable now when he is obviously listening to his ear piece while he constant;ly blinks robotically. 

 

Nobody on the shoe seems natural or human. There are other things wrong with CNN but they are boring as duck.

Disagree. The entire legacy media has been shown for what it is. No longer NEWS but an opinion based mouthpiece for the progressive left. People abandoned the progressive left in the election and are also abandoning the legacy media.

[Marcous]

After the Trump win, people have tuned out of politics because it's just going to be 4 more years of ridiculous lies and B/S. We've already seen it and it's tiresome.

[Isaan sailor]

I’d like to see AT&T sell CNN.  The stock would rise modestly without that albatross around its neck.

Disclosure: I have some AT&T stock.  It pays a decent dividend.