To appear younger to employers who are looking to discard older employees for younger and cheaper workers. Happens a lot in the west.
An employer will know your age and how much you cost - appearance from an age perspective is somewhat irrelevant.
That said - I wouldn't walk into an interview with a beard, but neither would I walk into an interview with the hair-style I had 6 months ago... so appearances matter, but the appearance itself more so than apparent age (IMO of course).
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