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Pattaya has launched a tourism push in Japan with the “Pattaya Variety Roadshow to Japan 2025” in Osaka, aiming to attract more Japanese travellers. Led by local officials and the Tourism Authority of Thailand, the event showcased Pattaya’s attractions, including an on-site cabaret show, and facilitated business talks with Japanese tour operators. With Japanese arrivals to Thailand up 10% this year and projections topping 1.1 million by year’s end, the campaign supports Pattaya’s broader “Better Pattaya” vision—positioning the city as a smart, sustainable, and high-quality global destination.

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