Pattaya Restaurateur Defends Revealing Outfits as Harmless Marketing Amid Hygiene Concern

[Video News]

 

The owner of Pattaya’s Kai Yok Krok restaurant, Ms. Napakorn “Nong Peach” Jiraratthaphak, has defended her use of revealing clothing in promotional videos after facing online backlash over hygiene. Critics questioned the lack of aprons and hairnets, but she clarified the clips are staged for marketing only and not during real food preparation. She assured that proper hygiene standards are followed in the kitchen. With nearly 100 staff to support, she says the strategy boosts visibility during tough economic times. Despite criticism, the restaurant remains popular with both Thai and foreign diners.