Apple Mocked For £220 ‘iPhone Sock’  Luxury carry case Flop

 

Apple is facing a storm of online ridicule after unveiling its latest accessory — the £219.95 iPhone Pocket, a minimalist carrying case that many say looks suspiciously like a cut-up sock.

 

The tech giant described the brightly coloured fabric pouch as a “limited edition” collaboration with Japanese fashion house Issey Miyake, inspired by “a piece of cloth” and “the idea of creating an additional pocket.” Available in short and long strap versions, the accessory comes in a range of colours — and a wave of mockery.

 

Critics online blasted the design and price tag, calling it the ultimate “Apple tax.” One X user scoffed that it was “$230 for a cut-up sock,” while YouTuber Marques Brownlee said the product was a “litmus test” for fans who “buy or defend anything Apple releases.” Others joked that its open-top design was an open invitation to thieves.

 

The iPhone Pocket’s launch triggered a meme frenzy, with users comparing it to Borat’s infamous green mankini and posting parodies of Apple’s minimalist marketing. Some fans, however, defended the collaboration as a nod to the late Issey Miyake’s connection to Steve Jobs, who famously wore Miyake’s black turtlenecks.

 

Tech analyst Matt Navarra told the BBC that the £220 price was less about practicality and more about “form, branding and exclusivity.” While collaborations between high-end fashion and tech brands aren’t new, Navarra said Apple’s latest release “feels like testing the limits of brand loyalty.”

 

For many, that limit seems to have been reached — or stretched — by a designer sock for a smartphone.

 

Key Takeaways:

• Apple’s £220 iPhone Pocket ridiculed as “a cut-up sock.”

• Fans and influencers slam the luxury collab as proof of Apple’s excess.

• Analysts say it’s about brand exclusivity — not practicality.

 

Source: BBC

 

 

 

Apple's idea of a luxury jockstrap. My phone is bigger than yours.

A penis pouch no less

I wonder how many MAGA's have ordered that sock, because that must have been cost price, made in the US

1 hour ago, CallumWK said:

I wonder how many MAGA's have ordered that sock, because that must have been cost price, made in the US

 

because you use an iPhone 8 still ?

 

1 hour ago, CallumWK said:

I wonder how many MAGA's have ordered that sock, because that must have been cost price, made in the US

I think you'll find this would be more popular with a certain section of society (the rainbow like colours are a bit of a giveaway here) not likey to be MAGA but I guess you MUST take any chance you can, however pitiful, to vent that Trump hate that infects you so badly.

Tim Cook is losing it !

22 hours ago, NickyLouie said:

 

because you use an iPhone 8 still ?

 

\

I wouldn't want to be seen dead with an overpriced Chinese Apple phone

22 hours ago, dinsdale said:

I think you'll find this would be more popular with a certain section of society (the rainbow like colours are a bit of a giveaway here) not likey to be MAGA but I guess you MUST take any chance you can, however pitiful, to vent that Trump hate that infects you so badly.

 

Its quite sad eh.