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Tourism Authority Predicts Weaker Holiday Revenue Due to Crises

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Tourism Authority Predicts Weaker Holiday Revenue Due to Crises

The Tourism Authority of Thailand has forecast a downturn in New Year holiday earnings compared with last year’s figures. Officials pointed to ongoing border tensions and extensive flooding in southern provinces as factors discouraging international visitors. Although domestic travel has shown resilience, it has not fully compensated for the drop in foreign arrivals. Travel industry leaders are urging targeted marketing to help offset the declines. There are hopes that easing conditions in early 2026 could stimulate a rebound. 

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