Brand'S Essence Of Chicken

[Debothai]

I love this stuff, but what does it do? What type of vitamins has it got??How is it good for you? How do they make it? Is there a similar thing in Farangland?

[roamer]

Its certainly available in the UK or anywhere you have SE Asian/Chinese shops. I do know when I had a little pup that was very sick my vet said Brands Chicken Essence was the best treatment However whenever I tried to wean the pup off the stuff (not cheap on 6 jars a day!) and on to regular food the whimpering would start again, so it was either the heroin or the caviar of the canine world.

The Chinese in particular believe it to be a great tonic. Not as good as tiger penis or panda scrotum maybe but more affordable.

[cardholder]

Personally, I think it over-rated and over-priced. I quite the taste, but youcan the same from adding hot water to chicken Bovril etc.

How they can put a ribbon on a few bottles, stuff 'em in a whicker basket and charge 895 Baht beggars believe.

The power of marketing causes my missus to say - "can we buy a basket for Mama" to which IO always reply - "give her 200 Baht and a couple of lottery tickets".

[Semper]

I love this stuff, but what does it do?

OP. I'm more cecerned of what's inside the "jar".

[zzaa09]

Essence of something....but not chicken.

[Heng]

It seems a bit too oily to get good for you.

+1 (however many millions or billions) for the folks at Brand's though for selling relatively low cost of goods items for a high margin for decades now though.

[NancyL]

Gosh, I thought it was just concentrated chicken broth. Is it something more?

[daoyai]

What doesn't it do? According to the adverts and web site it is the elixer of life. What it does is enrich the company that sells it. Just another asian marketing scam.

[Patronus]

What doesn't it do? According to the adverts and web site it is the elixer of life. What it does is enrich the company that sells it. Just another asian marketing scam.

100% spot on.

[Heng]

What doesn't it do? According to the adverts and web site it is the elixer of life. What it does is enrich the company that sells it. Just another asian marketing scam.

Or an example of successful marketing, depending on one's point of view. May as well call the marketing of the black/brown sugar water called 'cola' a scam.

[daoyai]

Cola companies to my knowlge make no outrageous and unsubstaciated health claims. Brands essence of bullshit does.

[Semper]

What doesn't it do? According to the adverts and web site it is the elixer of life. What it does is enrich the company that sells it. Just another asian marketing scam.

I thought this was the main purpose of advertising?

[daoyai]

Quite agree semper, and also of false advertising.

[Debothai]

Cola companies to my knowlge make no outrageous and unsubstaciated health claims. Brands essence of bullshit does.

love that...!!!

[Debothai]

I thought you guys would tell me that it's good for my hot-dog...Anyway....

[zzaa09]

Cola companies to my knowlge make no outrageous and unsubstaciated health claims.

Well of course they do - always have. Promoted associations of refreshing, "good life" , etc.

Marketing is not the art of persuasion that it use to be in today's zombie consumer obsessed crowd.

[Heng]

Cola companies to my knowlge make no outrageous and unsubstaciated health claims. Brands essence of bullshit does.

Of course they do. The most obvious one is that it quenches one's thirst and should be consumed in all sorts of activities where it's much more likely to harm you than to actually replace your body's water supply. IMO it's no contest which is more harmful ounce for ounce.

[hanuman1]

I must say I find the stuff absolutely revolting. A strong indicator that it must be of some benefit to health.

[cardholder]

I must say I find the stuff absolutely revolting. A strong indicator that it must be of some benefit to health.

It might taste better if the alcohol content was higher.

[laobali]

Typical Thai marketing deception - packaging designed to grossly exaggerate the quantity of content. Crisps and nut bags mostly full of air. Brands is even worse. The beneficial properties of these essences (now including two fruits) is not an issue with me. It's the packaging. They market a gift basket version with custom holder (the whole thing made of plastic) displaying 20 items and sold at a highly inflated price. However, when you open the clingwrap you find 10 jars and their 10 EMPTY BOXES! It is designed to deceive both giver and recipient. It is possible that a third party is responsible for this and sells these baskets in Thailand and Laos.

[pattayadingo]

What does it do? It empties your wallet / purse and gives the company a fat profit..

[bkkjames]

never tried it, i rely homemade chicken soup . start with carcase, boils the shit of that for awhile. Remove add chicken meat, chopped celery, onion garlic rosemary tyme, salt pepper, a touch of tomato paste , carrots later on or whatever you fancy. let simmer for awhile till carrots / potato etc are too your liking.

perfect when you have a touch of a cold or not feeling up to snuff.

let leftovers cool, freeze it up in tupperware for a quick and healthy meal later.

no fancy packaging required ... just good old fashion protein, vitamins etc that tastes great.

[Gary A]

It may very well be good for you but where does the essence of chicken taste come in? It doesn't even remotely taste like chicken.

[Scully]

Their marketing must be doing something right because most of the people replying have tried it

[NewlyMintedThai]

Before bashing the locals for a "Thai marketing deception" or an "Asian marketing scam", perhaps some of the posters here should do some research on the history of the product, hmmm?

[NanLaew]

We pause for a moment while some furious google and wiki work is done!

[nocturn]

to my knowledge it is a British product that has taken off in Asia.

[NewlyMintedThai]

to my knowledge it is a British product that has taken off in Asia.

Yup. And it's not the Asians who came up with the health claims.

[Rsquared]

Yeh.......my wife claims it is a good "pick-me-up"...........but I find it revolting, and does nothing to pick up the pieces I left behind the night before.

Give me a Berocca any day!

[JakeBKK]

Well as granny used to say: when you down with flu, let's what chicken soup can do! i wonder how you can transfer that health effect into a refrigerated concentrated industrial brew