Good Apple: 53% Of South East Asia’s e-Mobile Population Use iPad, iPhone, iPod Touch

[webfact]

Good Apple: 53% of South East Asia’s e-Mobile Population Use iPad, iPhone, iPod Touch

Apple mobile devices, especially iPad, widely used across region

SINGAPORE, 12 December 2011 - Effective Measure, the leading provider of digital media planning solutions in emerging markets, today released data reporting Apple’s significant market share in South East Asia (SEA) during the month ending October 2011. The data showed that Apple mobile devices including iPad, iPhone and iPod Touch are used by 53.1 percent of the SEA e-mobile population.

11.8 million Internet users, attributing to 53.1 percent of the SEA e-mobile population, used leading Apple mobile devices such as iPad, iPhone and iPod Touch, in the month ending October 2011. Apple has the greatest market share in Thailand and Singapore, used by over 70 percent of the local e-mobile population. Apart from Singapore, where iPhone emerged as the most used Apple device with 37.51 percent share, iPad has the highest usage compared to other mobile devices in all other SEA countries.....

Download the full press release

PressRelease_GoodApple_SEA_Dec11.pdf

[nikster]

i can believe it... at the local starbucks there are now consistently _more_ iPads than laptops. Quite surprising, really.

[Jimi007]

I have two out of the three products. No one calls me, so I don't have an iPhone... I can use my iPod touch or iPad as a telephone with wifi...