A black eye for Sky Sports

[Chicog]

Can you just hear the sneer in the comment at the end?

UEFA generates 1 billion euros from UK TV rights

Read more here: http://www.thestate.com/2013/11/09/3087208/uefa-generates-1-billion-euros.html?#storylink=cpy

LONDON — European football's governing body has generated more than 1 billion euros from a new British TV rights deal for the Champions League and Europa League.

The BT Group, which only launched its sports television channels in August, has bought the exclusive British rights from UEFA for three seasons from 2015-16 to show 350 matches.

BT is paying 1.076 billion euros ($1.44 billion) in total to UEFA — more than double the value of the existing three-year U.K. deal with satellite broadcaster British Sky Broadcasting and terrestrial network ITV.

BSkyB says "it seems BT chose to pay far in excess of our valuation."

Read more here: http://www.thestate.com/2013/11/09/3087208/uefa-generates-1-billion-euros.html?#storylink=cpy

[eTiMaGo]

looks like BT pulled a CTH?

[Chicog]

Sky will now be campaigning for the number of British qualifiers to be reduced.