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MYANMAR is ramping up efforts to develop new destinations within the country as well as promote travel during rainy season in a bid to make its tourism industry more sustainable.

From TTG Asia by Greg Lowe at the Thailand Travel Mart Plus 2014

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While the plans fall short of offering incentives to hoteliers and travel companies to develop destinations outside of key hubs – namely Yangon, Mandalay, Inle and Bagan – authorities hope they will help resolve some of the capacity issues affecting the industry.
Said Kyi Thein Ko, secretary-general of Myanmar Tourism Federation: “People can arrive in Yangon, spend some time sightseeing then move on to destinations such as Pha-an (in Kayin state), which has lovely hot springs and some unique local hotels. The (tourism) ministry is now also promoting Min Tak in Chin state, which is excellent for trekking.”
Tin Nwe Wynt, marketing manager at the federation, said they are also marketing travel during the so-called “green season”, or rainy season when tourists can enjoy room rates at discounts ranging from 20 to 50 per cent.

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