TAT aims to make Thailand a “preferred destination”

[rooster59]

TAT aims to make Thailand a “preferred destination”

 

H.E. Mrs. Kobkarn Wattanavrangkul (centre), Minister of Tourism and Sports; Mr. Kalin Sarasin (centre, right); Chairman of the Board of TAT; and Mr. Yuthasak Supasorn (centre, left), at the TAT marketing conference.

The Tourism Authority of Thailand is hoping to make Thailand a preferred destination among foreign visitors as part of its 2018 marketing initiative.

 

The Tourism Authority of Thailand (TAT) recently held the annual TAT Action Plan for 2018 meeting, which covers both international and domestic tourism. TAT’s marketing plan 2018 has been designed to serve the purpose of generating revenue and increasing visitor arrivals, promoting new ideas and following the development agenda of Thailand 4.0 using the Sufficiency Economy Philosophy, as well as Inclusive Tourism that maintains a balance between the economy, society and the environment.  All the strategies are in line with the 12th National Economic and Social Development Plan and 2nd National Tourism Development Plan.

 

As 2017 is considered as a challenging year, TAT has been stepping up tourism marketing efforts in order to stimulate the country’s economy. Many activities; such as, Village to the World, Creative Thailand and The Link have been created to highlight the Thai Local Experience. This has proven successful as the number of potential visitors and first-time visitors has increased significantly. TAT will continue with this concept for its action plan in 2018.

 

Mr. Yuthasak Supasorn, TAT Governor said, “TAT will use tourism to promote sustainable development with the community as the ultimate beneficiary. We believe this will pave the way for Thailand to be a preferred destination among international visitors.”

 

To be targeted over the 12-month period of the fiscal year 2018, beginning October 2017, the niche-market customer segments were finalised at the annual TAT Action Plan meeting held between 11-14 July, 2017.

 

For the international marketing plan strategy, TAT has segmented target customers worldwide ranging from first-timers to repeaters, senior citizens to sports enthusiasts. TAT will also emphasise niche markets including, Weddings and Honeymoons, and Ladies, as well as continue to create a brand image as a high-end and Luxury Travel destination.

 

Gastronomy Tourism will be emphasized more, which is considered as an important part of the travel through local experiences. It is also one of the tools to boost the development of the country’s economy by adding value to products and services that are based on the unique Thai culture and ways of life. Some of the highlighted activities are the opening of the Michelin Guidebook Bangkok and Thailand will host the 4th UNWTO World Forum on Gastronomy Tourism.

 

The communication strategies for the international market will continue to use “Amazing Thailand”, which has been a popular and well-recognised marketing slogan for nearly 20 years. TAT will still use “Discover Amazing Stories in Amazing Thailand”.

 

In 2018, TAT will change its marketing angle slightly with a new concept of “Open to the New Shades of Thailand”. The concept will deepen the Unique Thai Local Experience to a Million Shades of Thailand. This will give more depth to the presentation of Thailand’s tourism, grow the business for grassroots tourism sector players, and enhance the country’s image as a land of amazing diversity worth discovering further.

 

For the strategy for the domestic market, TAT will focus on increasing the travel frequency of potential groups (Silver Age, Millennials, Families, Gen-Y, Multi-Generation, and Ladies), decongest popular areas, promote travel during weekdays, strengthen society and preserve the environment.

 

The domestic marketing campaign in 2018, will further enhance the slogan, “Unique Thai Local Experience”. The concept will promote tourism and create value among the Thai people to persuade them to enjoy a trip in Thailand and go deeper in pursuit of unforgettable experiences.

 

Some examples of new initiatives for domestic marketing by TAT include creating awareness of waste management during local festivals, promoting creative gastronomy, and building tourism networks to be environmentally conscious.

 

Mr. Yuthasak said, “Clearly the age of mass-marketing is over. The future lies in sharply focussed marketing campaigns, which can deliver measurable results. These will help us maintain a strong brand presence, improve the efficiency of our marketing spending, address the seasonality factor, decongest popular destinations and establish closer cooperation with potential partners that include many industry businesses and local communities who can contribute to the success of our objectives.”

 

The number of visitors from January – June 2017, reached 17 million creating income of 876 billion Baht in which the China market was the first generator followed by Russia and Malaysia. Realizing the importance that tourism has for the country’s economy, the Royal Thai Government has set a target of not less than 8 per cent increase in tourism revenue for 2018.

 

Source: http://www.nationmultimedia.com/detail/Travel_log/30321158

 

 

-- © Copyright The Nation 2017-07-22

[Lupatria]

First step should be- to throw everyone in jail who shot photos of the filthy beach in Pattaya for defamation sue them for compensation and destroy all the evidence.

Edited July 22, 2017 by Lupatria

[KhunBENQ]

I wouldn't believe this daydreamer bla bla is about Thailand if it didn't show in the headline.

 

 

[klauskunkel]

4 hours ago, rooster59 said:

TAT will change its marketing angle slightly with a new concept of “Open to the New Shades of Thailand”.

Starting with Bangkok I counted more than 50 Shades of Grey already:

 

 

[williamgeorgeallen]

bring back prostitution. i still feel bad for all those single mothers she put out of work.

[farcanell]

The most amazing thing about amazing Thailand is the amazing lack of "give a damn" by the amazing folk who could actually do something to make amazing Thailand a preferred destination for tourists.... simply amazing.

[inThailand]

"Amazing Thailand" is hands down their best ever slogan.

 

It just needs to be expanded...

 

Amazing driving

Amazing scams

Amazing suicides 

Amazing coups

Amazing justice system

Amazing hubs

 

You get the idea. Can you add others?

[yellowboat]

Great, more TAT talk.  It has been hours since they were in the news.

 

Find Thailand a bit under stimulating these days.  It is just not as hopeful for fun as it once was.  You hear it from flash packers and middle class Hong Kongers.  It has lost quite a bit of  its charm.

[Dobredin Ghusputin]

6 hours ago, rooster59 said:

Discover Amazing Stories in Amazing Thailand

 

Starting with discovering amazing stories in TAT press releases.

 

 

 

[ChrisY1]

1 hour ago, williamgeorgeallen said:

bring back prostitution. i still feel bad for all those single mothers she put out of work.

There's still the odd thousand or so around...

[Juan B Tong]

Marketing, I love it!

[dinsdale]

Just now, rooster59 said:

TAT aims to make Thailand a “preferred destination”

 

I think they missed a couple of words in the headline. Should read ........"preferred destination for Chinese"

[eeyang wah]

Does anyone think these people actually make the slightest bit of difference to visitor numbers? 

[chickenslegs]

5 minutes ago, eeyang wah said:

Does anyone think these people actually make the slightest bit of difference to visitor numbers? 

Yes, they can make up their own numbers.

[Bundooman]

Thank God that the niche-market customer segments were finalised at the annual TAT Action Plan meeting held between 11-14 July, 2017.

 

I was beginning to think that Thailand was having a 'bad tourist year' day!

[Rodjrin]

Why is everything 'amazing' here? I think it is amazing that these air brains use the word 'amazing'. Amazing!

[just.a.thought]

No amount of marketing will convince people to go swimming in Pattaya once they have seen the beach on a bad day. On a good day, just because you can't see it, doesn't mean that they are not pumping the gulf full of shit.

[Ricardo]

 

 

Perhaps the TAT could ask Immigration to start giving 90-day visa-exemptions on-arrival ?

 

Problem solved !

[observer90210]

Thailand is lovely and like anywhere else there are the good Thais and the more unpleasant chaps..

 

But please....stop all that hassling on arrivals at Immigration and Cutoms towards expats, tourists, long term annual residents...

 

Enforce and reprimand the dishonest Bangkok Taxi Drivers who refuse to turn on the meter, either at the Airport or in town...

 

Educate and make national campaigns aimed to the businesses, services and small time merchants that systematically trying to cheat and ripoff farangs will be bad for revenue, business and the economy...

 

Reprimand corrupt government officials who hassle farangs with hints of tea money just to get jobs done..

 

And Stop dreaming, as none of this will change....or maybe?...who knows....