On 24 April 2008 it was reported in the Daily Telegraph that a new logo for OGC had been introduced at the cost of £14,000. The logo caused embarrassment to the organisation due to its unintended sexual suggestiveness (appearing to show a gentleman fiddling with himself) when rotated 90° clockwise.
A spokesman for OGC said,"It is not inappropriate to an organisation that's looking to have a firm grip on Government spend."