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Virus-hit tourism players turn to low-fare promotion, marketing drive


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Posted

Virus-hit tourism players turn to low-fare promotion, marketing drive

By THE NATION

 

800_f1aea960132ea47.jpg

 

Reeling from impacts of the Covid-19 outbreak, players in the tourism sector ( airlines, hotels, restaurants, and related businesses) are resorting to fare promotions and marketing campaigns to draw more local tourists and rebuild confidence in the domestic market, said Phuriwat Limthavornrat, president of the Association of Domestic Travel.

 

“ Private companies are collaborating to organise fairs, events and online promotions, aimed at stimulating travel and spending among Thais until the Songkran Festival” he added.

 

Thai AirAsia’s chief executive officer Santisuk Klongchaiya said the airline had launched a discount-code campaign on domestic routes during February 24 to 26 for flights scheduled to take off from February 24 to May 31.

 

Meanwhile, Vietjet and Thai Lion Air are running discount campaign for February. 

 

“Tourism Authority of Thailand estimated that the country would lose over Bt250 billion in revenue if the Covid-19 scourge lasted for more than six months, and I agreed to its projection” said Chairat Trirattanajarasporn, president of Tourism Council of Thailand (TCT). 

 

TCT expects 35 million in foreign arrivals this year , down from its previous target of 41.5 million. 

 

Association of Thai Travel Agent (ATTA) President Vichit Prakobgosol said the number of Chinese tourists is expected to decrease from 11 million to 8 -9 million, due to the Covid-19 outbreak. 

 

“However, it would reach 9 to 10 million if the government and private sector continued to run marketing campaigns throughout the year," he added. 

 

ATTA president also expected the Covid-19 situation to improve in the next two weeks, and China would be able to contain spread of the virus within April. “ China would allow its citizens to travel abroad in May and Thailand would be their first destinations”.

 

Source: https://www.nationthailand.com/news/30382814

 

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-- © Copyright The Nation Thailand 2020-02-25
  • Haha 2
Posted

A return flight including taxes can be had with Cebu air Survanbhumi to Manila 3,600..Philliponne air is only 4,500 which includes meals and 20k baggage...anyone want an escape at Song ran....its cheap cheap cheap...And Eva air Manila to Heathrow only 21,000.  Great stuff

Posted
1 minute ago, Just1Voice said:

"Is there anything else these people think about except about money, money, money"

Ahhhhh, the answer to that would be a resounding NO!

They are businesses, are they not?

 

What should they do, close up shop until the world gets the green light?

 

Only a thaivisa user could moan about discounted flights.

  • Haha 1
Posted
16 hours ago, snoop1130 said:

“ Private companies are collaborating to organise fairs, events and online promotions, aimed at stimulating travel and spending among Thais until the Songkran Festival” he added.

ideal to spread any disease

Posted (edited)
3 hours ago, ezzra said:

While we're at it bring back the 500 baht bar fine and the young lasses who wanted to go with you just so to have a hot shower and sleep in a soft bed and A/C... Ah, those were the days my friend...

That was how we used to pick up travellers at khao san 15 years ago. No barfine however, just a bit of weed, ac and a hot bath.

 

I seem to be an anomaly here, but in all my time in thailand, I would/will always go for the western traveller than the local girl at the bar.

 

Have made some lasting friendships out of it too.

Edited by metempsychotic
Posted
42 minutes ago, metempsychotic said:

That was how we used to pick up travellers at khao san 15 years ago. No barfine however, just a bit of weed, ac and a hot bath.

 

I seem to be an anomaly here, but in all my time in thailand, I would/will always go for the western traveller than the local girl at the bar.

 

Have made some lasting friendships out of it too.

 

You aren't. I still do. Though not always western. Have to make do with Russians most of the time. ????

Posted
22 hours ago, baansgr said:

A return flight including taxes can be had with Cebu air Survanbhumi to Manila 3,600..Philliponne air is only 4,500 which includes meals and 20k baggage...anyone want an escape at Song ran....its cheap cheap cheap...And Eva air Manila to Heathrow only 21,000.  Great stuff

One day i flew to australia with phillipine air, when i wanted to go back to holland i flew to sydney and read the news paper in the plane, they had sacked ALL their pilots...i asked the stewards what that meant and yes, they had sacked ALL their pilots because they dared to ask for a higher salary.

 

So i got stuck in sydney for another week, they never refunded anything for me...so guess if i will ever fly Phillipine air again?

Posted

Tourism is toast, and rightly so. Overtourism has destroyed many parts of the world. Invest in education and move up the value chain instead.

Posted

Good price to Brisbane 

But the problem with those budget carriers are the hidden extras & that you are at the mercy of delayed flights 

 

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