TAT Governor urges industry patience and solidarity to overcome the COVID-19 crisis

[webfact]

TAT Governor urges industry patience and solidarity to overcome the COVID-19 crisis

TAT Newsroom

 

 

Bangkok – Tourism Authority of Thailand (TAT) Governor Mr. Yuthasak Supasorn has appealed to the Thai tourism industry to be patient, united, and confident in weathering the current crisis, which under a best-case scenario will almost certainly be over by 2021.

 

Speaking to the Thai Hotels Association (THA), the country’s largest travel trade grouping, the Governor said that although this was the worst of the many crises that Thailand has experienced, it would be overcome with the same spirit of solidarity and unity like in the past.

 

He said TAT would lead the country’s largest foreign exchange earner and job-creating industry into a new future that would see creative and innovative solutions being applied to building a more sustainable and resilient industry.

 

The Governor said he did not want to focus on how much pain the industry had suffered, but rather on how to prepare positively for the time when a vaccine would be found and restrictions on international travel lifted.

 

He said that under a best-case scenario, if there are no more disruptions, TAT is projecting 20.8 million international visitors in 2021, which would be about half the record arrivals of 39.8 million arrivals in 2019. The primary source markets would be Northeast Asia and the ASEAN countries, with a customer target of people in good health and high-purchasing power.

 

The crisis had created an opportunity to deal with old problems; such as, illegal hotels, tour operators and guides, waste problem and tourist exploitation. “I would like to see these problems disappear along with COVID-19. Let’s rebuild the industry. How can we learn to play a new game? How do we create this new future together?”

 

Citing one positive outcome, he noted that national parks had now set strict limitations on the number of visitors in line with carrying capacity principles. He expressed hope this would remain in place after the COVID-19 crisis recedes. Another positive outcome is the new focus on improving the quality of hygiene and sanitation.

 

He said that TAT was working overtime to help hotel businesses tap the potential of domestic tourism and maintain an occupancy of at least 30%, not so much to enhance business profitability, but rather to help maintain employment levels.

 

Mr. Yuthasak said he had formulated a three-dimensional (3D) strategy for the transition to a new era.

 

1) Domestic tourism, which would now get more priority than previously. “It is clear that we have to stimulate and open up more opportunities to help each other, especially to tap the potential of the 12 million Thais who travelled abroad in 2019.”

 

2) Digitalisation of business processes would open up many new opportunities to find new customers, improve retention, cut costs, create value and grow revenue. TAT is very active on this front, and had many more projects in store for next year.

 

3) Dynamics: the industry as a whole has to create new dynamics and seek a better balance between creating efficiency and managing risk. “We don’t know what kind of crisis will happen next, but we have to be better prepared to deal with it. If there is ever a situation where we have to work from home, we will need a proper instruction manual on how to do it.”

 

Mr. Yuthasak said that nothing will be the same again, but that TAT is ready to help the industry adapt to new challenges and to support, encourage, motivate, and lead it towards a more promising future. “We are ready to be the wind beneath your wings. I believe we have to come back stronger. Never give up. You are not alone. TAT will help you all overcome the COVID- 19 crisis together.”

 

Source: https://www.tatnews.org/2020/09/tat-governor-urges-industry-patience-and-solidarity-to-overcome-the-covid-19-crisis/

 

[PatOngo]

18 minutes ago, webfact said:

How can we learn to play a new game? How do we create this new future together?”

Pokemon Go tours and durian Kit Kats!

[Grumpy John]

Give this guy a shovel and point him in the direction of a shed full of horses!  

[cardinalblue]

How can he predict arrivals when he doesn’t even have a plan in how to open up?

[colinneil]

1 hour ago, webfact said:

TAT is projecting 20.8 million international visitors in 2021, which would be about half the record arrivals of 39.8 million arrivals in 2019. The primary source markets would be Northeast Asia and the ASEAN countries.

T.A.T. is projecting 20.8 million visitors, project all you want pal, it aint gonna happen.

[Wiggy]

1 hour ago, webfact said:

The crisis had created an opportunity to deal with old problems; such as, illegal hotels, tour operators and guides, waste problem and tourist exploitation

Why didn’t they do that before? Utter nonsense from a hi-so in his ivory tower. 

[rupert the bear]

whats this guy on?the domestic tourism ind is collapsing as the economy collapses,unemployment means that people dont have money to spend,this is banal.why?tourists arnt allowed in and manufacturing is heading out the door.what hes saying has no basis on reality.its a meaningless irritating and brainless noise.patience ha ha .what with no customers and no money my my your some business guru and alternative look at bankruptcy. just say it aint so joe and it will all disappear in the blink of an eye,there you go everyones rich we are all happy and everyones got a job,what i tell u.

[tonysilly]

What a load of <deleted> this guy is!! Bull!! Give hotel workers and restaurant staff money!!  They are suffering!!! 

[nobodysfriend]

1 hour ago, webfact said:

a new future that would see creative and innovative solutions being applied

Creative solutions ? To attract the desperately needed tourists it needs just a few ameliorations , one is for the ease of Visas , one is to try to reduce the xenophobia towards farangs , one is to keep prices and service attractive ...

 

1 hour ago, webfact said:

The primary source markets would be Northeast Asia and the ASEAN countries, with a customer target of people in good health and high-purchasing power.

 

There are not so many asians with the ' high purchasing power ' they want . And these people generally prefer to see ' the world ' , not just another nearby asian country .

Good luck with that , they will not replace the ' mass tourism ' needed to save the tourism industry .

 

1 hour ago, webfact said:

1) Domestic tourism, which would now get more priority than previously.

55 , we had this already ...

 

1 hour ago, webfact said:

Mr. Yuthasak said that nothing will be the same again,

He is right there ...

[YetAnother]

2 hours ago, webfact said:

He said that under a best-case scenario, if there are no more disruptions, TAT is projecting

same old senseless TAT marketing <deleted>; how about best,worst,probable scenarios ?

[american2]

IThe plan. lower prices as much as possible.  Throw the small Guest House and small Independent Hotel under the bus.

[Megasin1]

I can help him predict what is coming next...it will be a much deadlier pandemic. With the breakdown of global biodiversity and the Chinese willing to eat anything that moves Coronavirus is no more than a warning shot. Scientists are currently predicting at least one major virus every decade. Its natures way of getting TIT for TAT....they'll just recover in time for the next one....

[phantomfiddler]

Never heard so much nonsense in my life, this man (with the brain of a child) is obviously living in a place far removed from reality ????

[PatOngo]

4 minutes ago, phantomfiddler said:

Never heard so much nonsense in my life, this man (with the brain of a child) is obviously living in a place far removed from reality ????

Yes, Thailand!

[hoopsandyoyo]

...initially, I was eagerly awaiting the opportunity to return to Thailand.  But, the lack of Govt officials and PM in the handling of the situation.  Their lack of support to the low income earners of it’s own people and only looking to help the rich/“cronies” 
 

Their ill will to the Ex-pat community - especially those that have built families and a life in Thailand and continually give them the shaft...

 

I’m finding it hard to want to schedule a vacation in 2021 to Thailand and help Thailand rebound economically.  The higher ups/ones in powerful positions and decision making positions “lack of any sort of structured plan in place” makes me consider another place to take my vacations....maybe somewhere that appreciates tourists/spenders vs Thailand that seems to just tolerate us ???...and feels that they’re doing us a favor by letting us visit & spend our hard earn money

[Henryford]

"customers of good health from north  east Asia" er isn't that where the virus started?

[martinhp]

1 hour ago, Wiggy said:

Why didn’t they do that before? Utter nonsense from a hi-so in his ivory tower. 

Yes sure. 

And more importantly to deal with unelected body's who claim thais have to be united. 

But still get his full salary and don't share it with anyone. 

He have no right to say anything. 

People like him is the problem. 

[steven100]

2 hours ago, webfact said:

certainly be over by 2021

so it's all good then.  

[TKDfella]

Have patience? Who keeps coming out with ridiculous ideas one after the other in panic mode? Geez!

[Benmart]

1 hour ago, rupert the bear said:

whats this guy on?the domestic tourism ind is collapsing as the economy collapses,unemployment means that people dont have money to spend,this is banal.why?tourists arnt allowed in and manufacturing is heading out the door.what hes saying has no basis on reality.its a meaningless irritating and brainless noise.patience ha ha .what with no customers and no money my my your some business guru and alternative look at bankruptcy. just say it aint so joe and it will all disappear in the blink of an eye,there you go everyones rich we are all happy and everyones got a job,what i tell u.

So true. The elite live in an insulated world of air-conditioning, suits and privledge. The masses are barely scraping along, seeing their businesses collapse, whatever savings they have being used up and their outlook overshadowed by meaningless utterings from on-high. The damage done by Corvid-19, pales in comparision to the damage done by those with untold wealth, power and influence; those very same who have insulated themselves from the suffering of the Thai people.

[2 is 1]

This same news was in yesterday morning! Don't have new one's!?

 

[rvaviator]

22 minutes ago, Henryford said:

"customers of good health from north  east Asia" er isn't that where the virus started?

So ?

 

That was were it started first .. hence its were it finished first ....  Hence from that point it makes sense ... (ie low risk)

[mayview]

"... has appealed to the Thai tourism industry to be patient, united, and confident in weathering the current crisis, which under a best-case scenario will almost certainly be over by 2021."

 

This is meaningless word salad. Editor and journalist need to do a prep clear thinking class!

[Surasak]

I flock of pigs went over my place about 30 minutes ago. Having just read this article, I now know why.

[Knocker33]

Easy to spout all this b$ and fantasy figures when you are on FULL salary 

[kcpattaya]

3 hours ago, webfact said:

Mr. Yuthasak said he had formulated a three-dimensional (3D) strategy

OMG... here's another nob that wants to be in the limelight! 

[miamiman123]

Thailand may never come back

thatsreality

[thailand49]

I never thought I would use this saying?  pretty rich from the guy when he has no experience born with a silver spoon in his mouth never worked a day in his life getting his hand dirty given a title " Governor of TAT "  nice you can make all these statements while one continues to get a nice paycheck, spend and eat what you want and not feel the pain of the common people while benefiting from the misery!

[Elkski]

20 million in 2021?.   This guys dart game is off. 

[Khun Paul]

Part of the problem is the Thai population actually opening up as they have a mindset that Foreigners bring the Pandemic thanks to the utterings of that Rabid racist Khun Anutin.