Rise in Thai Shopping Online Accelerates Asia’s Shift to E-commerce

[snoop1130]

BANGKOK (NNT) - The number of Thai households shopping online has shot up 58 per cent during the Covid-19 pandemic, which has accelerated the region’s shift to e-commerce. The dramatic rise in households buying online signals a turning point for e-commerce in Asia.

According to global marketing research firm NielsenIQ, e-commerce in Thailand has been historically dominated by the non-food category. But from January to December 2020, it reports that the food category grew by 74 per cent versus 60 per cent growth shown by non-food.

Pornvadee Porningmast, NielsenIQ’s Consumer Intelligence head in Thailand, said in order to make this momentum sustainable, retailers and brands will have to connect their various channels – online and offline – to provide a seamless shopping experience for customers across all platforms.

She added that the shift to this “omnichannel” model of e-commerce is now inevitable in Thailand.

-- © Copyright NNT 2021-03-18

 

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[GeorgeCross]

Quote

Rise in Thai Shopping Online Accelerates Asia’s Shift to E-commerce

..and siphons money off to china's lazada and indonesia's shopee

oops.

[smedly]

and both Lazada and Shopee are full of counterfeit Chinese #####