Vietnam’s e-commerce traffic higher than Thailand, Malaysia

A person shops on an e-commerce platform. Photo by VnExpress/Tat Dat

E-commerce web traffic from Vietnam is double that of Thailand and triple that of Malaysia in Q3, showing high demand for online shopping amid the pandemic, a report has found.

Digital consumption has become a new habit as the number of online vendors increases, with Vietnam becoming "a star" on the Southeast Asian e-commerce market, according to the Q3 market report by iPrice Group.

Vietnam is set to exceed Thailand by 2025 to become the second biggest internet economy in Southeast Asia with a scale of $57 billion, behind Indonesia at $146 billion, according to the e-Conomy Southeast Asia 2021 report by Google, Temasek and Bain & Co.

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