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Thai Gamers Among World's Most Engaged, Leading Shift in Marketing Trends
File photo for reference only Thailand ranks third globally in gaming obsession, according to a report by We Are Social, highlighting gaming and virtual worlds as pivotal platforms for reaching the Gen Z demographic. The report reveals that a staggering 93.2% of Thai internet users aged 16 and over engage in gaming, placing Thailand significantly above the global average of 83.5%. This trend underscores the growing importance of gaming as a dominant virtual space, crucial for Gen Z, who spend substantial time immersed in these digital realms. Notably, branded content within gaming platforms like Roblox enjoys high engagement, with average interaction times reaching 11 minutes—a stark contrast to Gen Z's fleeting 1.3-second attention span on traditional social media. Pathawee Apiwatchcharoensin, Deputy Strategy Director at We Are Social Thailand, stresses the need for brands to pivot their strategies. "Brands should stop chasing fleeting attention on conventional platforms and instead focus on building sustainable engagement within newer, more immersive ecosystems," he advises. This shift is crucial as Gen Z's engagement and attention increasingly gravitate toward games and virtual environments, while traditional social media falters in maintaining interest. These insights were echoed at the recent SXSW Conference, emphasizing that to effectively capture Gen Z, brands must delve into their subcultures—which include niche communities and specific digital behaviors that define their online experiences. As gaming and virtual worlds continue to rise as influential marketing avenues, brands that integrate into these ecosystems are likely to experience more substantial and lasting relationships with Gen Z consumers. This shift not only redefines marketing strategies but also signals a broader cultural transformation in how younger generations engage with media and brands. Adapted by ASEAN Now from The Nation 2025-05-13 -
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Weird hermits
It gets quite annoying when my GF will ask for the same thing in identical tones, after I have tried to break through the fog, and her version is instantly comprehended. It's almost as if we are aliens with two heads, and they are focused on the video, not the audio. -
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Democrats to Biden: Step Aside So the Party Can Move Forward
You need to keep up with current events. And stop watching the View. -
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Credit card hacked !
Avoid Booking .com like the Plague; i've had three friends who had nothing but trouble with them including double charges to Cards and took months to get refunds. -
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Accident British Tourist Seriously Injured in Thai Waterfall Fall – Family Appeals for Help
However the "roping off" in that attraction is highly unsatisfactory as ropes are also used to help people climb. THe whole place has been dangerous for years. I think he should cosider legal action against the owners/management. -
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Politics Former PM Thaksin Shinawatra's Hospital Stay Sparks Political Tension in Thailand
for transparency from state officials and political figures 555 never in a million years 🤣
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