TAT Outlines Plan to Raise Major Revenue to up to 2.38 trillion baht in 2023

[webfact]

 

by Krajangwit Johjit

    

BANGKOK (NNT) - The Tourism Authority of Thailand (TAT) has released its 2023 strategic direction, launching its "Visit Thailand Year 2023" campaign to attract more tourists and boost the country’s revenue to up to 2.38 trillion baht.

 

Despite global uncertainties, TAT Governor Yuthasak Supasorn is confident that this campaign will help stimulate the tourism industry.

 

The campaign, which was initially planned for 2021-2023, has been shifted to this year due to a number of problems in 2022. In an effort to build high-value and sustainable tourism, TAT plans to use strategies to stimulate tourism spending.

 

Out of the 2.38 trillion baht, 65% is projected to come from the international market and 35% from the domestic market.

 

TAT has outlined three directions for tourism supply development: experience-based tourism, enhancing safety and service standards, and building a smart tourism ecosystem.

 

The agency has also asked the government to extend the 45-day stay for tourist visas until the end of 2023.

 

According to TAT, the short-haul market, which accounted for 67.6% of 11.8 million foreign arrivals last year, is expected to be key to the tourism recovery.

 

The agency will focus on two strategic markets: China and countries with the potential to have more than 1 million visitors, such as Malaysia, South Korea, and India.

 

TAT is also planning to assist operators to increase chartered flights from secondary cities or regions that do not have direct flights to lure pent-up demand after the pandemic.

 

 

Source: https://thainews.prd.go.th/en/news/detail/TCATG230113110654658

 

-- © Copyright NNT 2022-01-13

 

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[Mavideol]

25 minutes ago, webfact said:

TAT has outlined three directions for tourism supply development: experience-based tourism, enhancing safety and service standards, and building a smart tourism ecosystem.

with the above BS and the way they treat/handle foreigners, I would say their "wishful thinking/hopping/expecting" will be difficult to achieve

[klauskunkel]

TAT, the team with a plan:

We plan to invent numbers that will stun the nation. Unlike previous numbers which were old numbers, these will be totally new numbers and never seen before, like: 27798 Trillion and 42. Enjoy.

[worgeordie]

I hope they have a plan B ...just in case

regards worgeordie

[newnative]

Anybody else's eyes glaze over while reading TAT's plans?

[Lucky Bones]

41 minutes ago, worgeordie said:

I hope they have a plan B ...just in case

regards worgeordie

Plan B will be released on Monday.

I believe it will be "2nd verse, same as the 1st"....etc????????

[nigelforbes]

If I may just summarise the plan:

 

We're going to ask government to extend the 45 day visa until the end of the year and hope that more Chinese tourists arrive.

 

 

[mikeymike100]

"Out of the 2.38 trillion baht, 65% is projected to come from the international market and 35% from the domestic market"

 

But, as ever, they don't give any details as to exactly how they will achieve these numbers?

Just saying:

"The agency will focus on two strategic markets: China and countries with the potential to have more than 1 million visitors, such as Malaysia, South Korea, and India. "

 

Isn't a detailed plan is it? More wishful thinking which TAT are extremely good at?

[nigelforbes]

3 minutes ago, mikeymike100 said:

"Out of the 2.38 trillion baht, 65% is projected to come from the international market and 35% from the domestic market"

 

But, as ever, they don't give any details as to exactly how they will achieve these numbers?

Just saying:

"The agency will focus on two strategic markets: China and countries with the potential to have more than 1 million visitors, such as Malaysia, South Korea, and India. "

 

Isn't a detailed plan is it? More wishful thinking which TAT are extremely good at?

I think the 35% and 65% relate to the percentages of domestic versus international tourists, (8% and 11%), weighted to reflect spend by each group (international tourists spending more per capita).

[Phedba]

2 hours ago, worgeordie said:

I hope they have a plan B ...just in case

regards worgeordie

Oh, they'll come up with something that will blow you away, no doubt.

[hotchilli]

16 hours ago, webfact said:

The Tourism Authority of Thailand (TAT) has released its 2023 strategic direction, launching its "Visit Thailand Year 2023" campaign to attract more tourists and boost the country’s revenue to up to 2.38 trillion baht.

Gouging?