Honestly, this feels like the Thai version of Coca‑Cola sponsoring the Atlanta Olympics! A big corporate name slapped onto a cultural event that never needed branding in the first place. But in true Thai fashion, if it brings in tourists and keeps the money flowing, then mai pen rai, right? To be fair, if the goal is to boost global tourism, this kind of spectacle probably works. Songkran already sells itself, but having it as a mega‑event across 80+ locations gives the city an international‑friendly feel. At the end of the day, if people have fun, businesses make money, and the city gets global attention, then everyone wins.
