Thailand targets diverse travel groups to boost tourism revenue

[webfact]

 

Thailand‘s aim of generating 3.5 trillion baht (US$ 97 billion) in tourism revenue this year requires a broader appeal beyond just leisure travellers to be competitive with other destinations, as per Dusit International.

 

Suphajee Suthumpun, the CEO of Dusit Group, pointed out that while the new visa-free scheme is likely to ease travel, it alone would not suffice to boost revenue. For high-quality tourism, Thailand needs to build infrastructure and demand for different travel categories, including meetings, incentives, conventions, and exhibitions (Mice), as well as wellness and medical tourism.

 

“Given the slow export rate and weakened domestic spending, tourism is a significant economic propellant this year,” Suphajee stated. She suggested that hotels need to adapt to the current situation by targeting specific markets and avoiding price wars in the hospitality sector, a phenomenon observed before the pandemic.

She also endorsed the proposed legislation of casinos, stating it could enhance the economy by attracting tourists to spend in Thailand. However, she cautioned that this sector requires clear zoning and strict safety measures.

She further urged the government to legalise hotels by including them in the registered system and offering improved tax incentives to those tourism operators who include green or sustainable practices in their services.

 

Dusit’s portfolio of hotels is projected to reach a 75% average occupancy rate in the first quarter and sustain high room rates, owing to the peak season and steady demand from high-spending clients. In Thailand, the top-performing properties have been identified in Pattaya, Phuket, and Hua Hin.

 

Tourism revenue

 

The group’s hotels in Kyoto have seen a surge of domestic tourists and an increasing number of Thai tourists, attributable to Japan’s popularity in the Thai outbound market.

 

Despite the impending low season, robust bookings are expected to continue in the second quarter. This is driven by demand during the Songkran festival, which sees Thai guests occupying available rooms in Hua Hin, Pattaya, Phuket, and Khao Yai, among others.

 

Dusit Foods, a subsidiary of Dusit, introduced the Pinto Hub on Wednesday. This new food business, a joint venture with Farm to Plate Processor, is a cloud kitchen platform that brings small local vendors and popular restaurants onto one platform for orders via Grab food delivery. Currently, it operates seven outlets in Bangkok and has plans to open three more, which will also offer dine-in services within the next two to three months, reported Bangkok Post.

 

Dusit Foods’ Managing Director, Manisa Mitpaibul, stated that the food business aims for revenue of 2.5 billion baht (US$ 70 million) by 2027, up from 1.3 billion baht (US$ 36.2 million) estimated in 2023.

 

by Alex Morgan 

Picture courtesy of Bangkok Post

 

Source: The Thaiger 2024-03-21

 

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[flyingtlger]

29 minutes ago, webfact said:

Thailand‘s aim of generating 3.5 trillion baht (US$ 97 billion) in tourism revenue this year

Wishful thinking....

[greeneking]

Is it possible to target diverse groups?

[DPKANKAN]

39 minutes ago, greeneking said:

Is it possible to target diverse groups?

They have already!! Chinese, Ruskies, Kasaks, Indians etc free visas!!!!5555😂🤣😂🤣

[hotchilli]

6 hours ago, webfact said:

Thailand‘s aim of generating 3.5 trillion baht (US$ 97 billion) in tourism revenue this year requires a broader appeal beyond just leisure travellers to be competitive with other destinations, as per Dusit International.

Thailand obviously learnt nothing during Covid... all the eggs are back in one basket.

[vivananahuahin]

Give them a few masks

N95 if they go Chiang mai and other north provinces and give them also free hospitalisation in case of respiratory problems.

[Srikcir]

21 minutes ago, hotchilli said:

Thailand obviously learnt nothing during Covid... all the eggs are back in one basket.

And that basket (tourism) is low-value/low income compared to high-value Export of Goods and Services, and Consumer Spending in reference to GDP growth. 

[reefsurfah]

Nice ad dusit 🖕

[jacko45k]

On 3/21/2024 at 1:34 PM, hotchilli said:

Thailand obviously learnt nothing during Covid... all the eggs are back in one basket.

Yes, it would appear so, back on the same path with the foot hard on the pedal.

[hotchilli]

1 minute ago, jacko45k said:

Yes, it would appear so, back on the same path with the foot hard on the pedal.

To be honest they don't really have anything else much to offer, get foreigners here to spend, spend, spend

As far as the domestic economy is going, it's going downhill fast.

The middle class who once were the majority of consumers buying whatever Thailand produced are now in the minority and not buying, as such Thai manufacturers are in trouble, only the upper class and ultra elite are buying, everyone else is hanging-in-tight, or buying cheap from China.

[Sigmund]

So they instruct immigration to harass as much as possible the foreigners as mentioned in the previous article...and right after they target foreigners. Except that with all the harassment against the retiree quality foreigners, they will inform on social media back home that Thailand is not welcomming foreigners any more due to all the immigration hassles. Spend the holiday and the money in vietnam, cleaner beaches, cheaper food and shopping.

[MrPancake]

On 3/21/2024 at 7:29 AM, webfact said:

For high-quality tourism...

 

 

As Peter Thiel would say: competition is for losers.

Thailand had an edge on everything kinky nightlife.

Should have capitalized on that rather than trying to be like everyone else.

 

Still waiting for that 90 days exemption for EU citizens btw.

Nowhere to be found...

Edited March 25 by MrPancake