Thailand’s Tourism Authority (TAT) plans to achieve 7.5% revenue growth or 3.4 trillion baht in 2025, while private operators advocate for airfare subsidies to boost income, to mark the upcoming year as Thailand Grand Tourism Year.

 

During the TAT Action Plan 2025 meeting yesterday, July 8, Chairman Natthriya Thaweevong announced that the government aims to mark 2025 as the Thailand Grand Tourism Year in a bid to position the tourism industry as the fastest-growing among the eight pillars of the Ignite Thailand scheme.

 

TAT Governor Thapanee Kiatphaibool projected that Thailand should rank among the top 14 most-visited countries next year, with notable advancements in its sustainable tourism index.

 

With a modest budget of 6.23 billion baht for 2025, the agency has set a growth target of 5% to 7.5% for tourism revenue, aiming for a maximum of 3.4 trillion baht. The agency’s goals for arrivals include 40 million foreign tourists and 220 million domestic trips next year.

 

Foreign tourists are expected to spend an average of 57,180 baht per trip, while domestic tourists are forecast to spend at least 4,000 baht per trip.

 

Thapanee stated that various promotional campaigns and festivals could help second-tier cities increase their revenue by 25%, up from the current 10%.

 

 

TAT President Chamnan Srisawat emphasised the importance of the final quarter of this year in boosting tourism expenditure. The goal is to meet state targets of at least 3 trillion baht from 36.7 million foreign arrivals and 200 million domestic trips, which are previous targets.

 

Chamnan indicated that the new target of 3.5 trillion baht in tourism revenue is attainable but requires aggressive promotions in both domestic and international markets, focusing on high-purchasing-power groups.

 

For international markets, Chamnan suggests the TAT collaborate with tour operators to offer special airfare packages, with 29 TAT overseas offices partnering with at least 10 tour companies each to launch these packages. Chamnan recognises the potential in the Middle East.

 

“The market with the greatest potential is the Middle East, particularly targeting the medical and wellness segment.”

 

The policy to promote 55 second-tier tourism cities aligns with sustainable tourism growth but Chamnan stressed the need for a master plan for supply development, reported Bangkok Post.

 

“Encourage Joint Commission International-accredited hospital investment in provinces with border checkpoints to grow the medical tourism market, targeting neighbouring countries.”

 

By Ryan Turner

Image courtesy of Bangkok Post

 

Source: The Thaiger 2024-07-09

 

Get our Daily Newsletter - Click HERE to subscribe

Why does The Thaiger bother to publish the unbeleaviable/ ridiculous press notices coming out of the TAT on a weekly basis????

The average Chinesse/Indian tourist spending 57K Baht. Gimee a break. All they have is a pocket full of prepaid coupons where most of the profits, of which, stay at home.

It is good to see that tourism in Thailand is important and brings in a lot of money to the country.

  There are some countries in the world, who wish they had a good steady tourist dollar helping

out.

19 minutes ago, Stargeezr said:

It is good to see that tourism in Thailand is important and brings in a lot of money to the country.

  There are some countries in the world, who wish they had a good steady tourist dollar helping

out.

Only to a point. When tourism oustrips home grown production and industry, it's gone too far, no economy should be so reliant on external sources for their GDP. The other problem is that Tourism income mankes government lazy, it makes them forget to fix the things that are broken in the economy. 

Thailand aims...........

......to keep this toilet clean!

Your aim will help

 

Building the tourism industry can be good for a country but like any other industry it can be set back by circumstances such as an epidemic... a countries success lies in how the money generated by any industry is utilized not necessarily by how it is produced... Thailand ranks 26th in the world as to a countries reliance on tourism however they rank poorly in the utilization of the funds generated.  Spending billions on jet fighters while doing nothing for the infrastructure is wasteful... cleaning up the country would attract many more tourists.

15 hours ago, snoop1130 said:

Thailand’s Tourism Authority (TAT) plans to achieve 7.5% revenue growth or 3.4 trillion baht in 2025, while private operators advocate for airfare subsidies to boost income, to mark the upcoming year as Thailand Grand Tourism Year.

More predictions...

13 minutes ago, Skipalongcassidy said:

cleaning up the country would attract many more tourists

Not just the streets.

16 hours ago, snoop1130 said:

(TAT) plans to achieve 7.5% revenue growth

 

I stopped reading here , TAT projections ... 555

3 hours ago, Stargeezr said:

It is good to see that tourism in Thailand is important and brings in a lot of money to the country.

  There are some countries in the world, who wish they had a good steady tourist dollar helping

out.

Spain :

16 hours ago, bdenner said:

Why does The Thaiger bother to publish the unbeleaviable/ ridiculous press notices coming out of the TAT on a weekly basis????

The average Chinesse/Indian tourist spending 57K Baht. Gimee a break. All they have is a pocket full of prepaid coupons where most of the profits, of which, stay at home.

 

you don't get WARNINGS for posting this ?   I recently got a warning for a reply on a post meant clearly as a joke

 

maybe now I got a ban as this might be seen as criticism and that is not tolerated 

16 hours ago, bdenner said:

Why does The Thaiger bother to publish the unbeleaviable/ ridiculous press notices coming out of the TAT on a weekly basis????

The average Chinesse/Indian tourist spending 57K Baht. Gimee a break. All they have is a pocket full of prepaid coupons where most of the profits, of which, stay at home.

     You might be interested to know that the majority of Chinese tourists vsiting Thailand pre-covid were not in tour groups.  Over 60% were traveling independently.  I can't imagine that would have changed much after covid.  There are plenty of Chinese, and Indians, with money.  I am in a new housing development on the Darkside of Pattaya.  About 28 homes when the project is completed.  Of the sold homes, which are in the 9 to 10MB range, we have 3 Chinese families so far and 2 families from India.  I see plenty of tourists from China and India at the upscale resort I visit twice a week to use the gym.

That's a number that's just above the sky, isn't it?