Thailand Targets Eight Million European Tourists for Record 2024

[snoop1130]

 

Thailand's Tourism and Sports Ministry set a goal of attracting eight million European tourists in 2024 to push total long-haul visitors to an unprecedented 11 million. Announced by Tourism and Sports Minister Sorawong Thienthong at the World Travel Market 2024 in London, the plan centres on collaboration with airlines and foreign ambassadors to restore international flights fully.

 

Sorawong, speaking at the prestigious event, highlighted ongoing efforts to enhance Thai tourism's appeal, including investing in infrastructure and streamlining visa processes. Post-event, he plans to engage with ambassadors from key European and Middle Eastern markets and airline representatives to strategise for the 2025 high season.

 

The ministry is working with the Transport and Finance Ministries on potential subsidies like fuel price and tax reductions for airlines. The Tourism Authority of Thailand (TAT) reports anticipations of welcoming 9.6 million long-haul tourists this year, aiming for over 896 billion baht in revenue with next year’s target.

 

With Thailand's participation at the WTM, 42 tourism operators engaged in an expected 950 business meetings, potentially generating over 898 million baht. Princess Ubolratana supported efforts by promoting sustainable tourism initiatives.

 

Local tourism expert, Nithi Subhongsang of Nutty’s Adventures, stressed the importance of maintaining policy continuity and promoting lesser-known destinations to prevent overtourism. UK-based tour operator Sam Collins pointed out UK's ranking as the third most popular origin for tourists, suggesting enhanced rail infrastructure and support for airlines.

 

THAI's commercial officer, Korakot Chatasingha, confirmed plans to position Bangkok as a regional tourism hub, with increased flight frequencies and Belgium added to the schedule. By 2025, THAI aims to sustain this frequency with its fleet of 88 aircraft, reinforcing Thailand's commitment to becoming a top global travel destination.

 

File photo for reference only

 

-- 2024-11-07