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Thailand Aims to Woo Elite Tourists Amidst Regional Rivalry
Picture courtesy: Travel + Leisure In a strategic move to bolster its luxury tourism sector, Thailand is embarking on a mission to attract elite tourists with offerings in wellness, sport, and romance. The Tourism Authority of Thailand (TAT) has set ambitious goals, targeting a 10% annual growth in this lucrative market, against a backdrop of fierce competition from neighbouring destinations. At the heart of Thailand's renewed focus are the niche markets that promise high returns. Jirawadee Khunsap, Deputy Governor for Products and Tourism Business at TAT, announced on Friday that the kingdom aims to tap into luxury tourism, initially valued at approximately ฿70 billion annually. This figure is expected to steadily climb as global travel resumes, especially as high-quality tourists are increasingly drawn to bespoke experiences. Last year, luxury seekers predominantly visited hotspots like Bangkok, Phuket, Pattaya, Krabi, and Koh Samui. These visitors spend an average of ฿77,693 per trip, or about ฿6,171 daily, during stays that typically span nine to ten days. To increase these numbers, Thailand plans to enhance its luxury tourism offerings, appealing directly to affluent travellers by providing compelling value propositions. The increasing competition from venues such as Japan, which recently surpassed Thailand in foreign tourist arrivals, spurs Thailand to sharpen its competitive edge. With established luxury destinations like Singapore and Maldives also in the fray, Thailand differentiates itself through its abundant four- and five-star accommodations, alongside premium services interwoven with natural and cultural charms. Thailand’s well-regarded safety and warmth are expected to significantly enhance the comfort and enjoyment of visiting luxury travellers. "We are capitalising on luxury to break into major markets like China, the US, and the Middle East," Jirawadee explained, noting that Thailand’s relative affordability offers an advantage over its rivals. The Tourism Authority’s strategy is twofold: in the short term, spanning one to three years, it intends to host world-class events, including international music festivals, conferences, and sporting events. Collaborations with luxury brands to curate unique experiences aim to draw high spenders to the country. In the longer term, over three to five years, the focus will shift towards custom tour packages, complemented by attractions centred on wellness, art, and culture. Enhancing infrastructure, such as upgrading airports, ports for luxury yachts, and public transport, alongside the availability of luxury car rentals, is anticipated to further appeal to affluent tourists' preferences. As Thailand sets its sights on a prosperous future in luxury tourism, it remains steadfast in its commitment to providing exceptional experiences that cater to the desires of the world's most discerning travellers, reported The Nation. -- 2025-01-04 -
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THAILAND LIVE Thailand Live Saturday 4 January 2025
13-Year-Old Stabs 12-Year-Old in the Neck Following Dispute A 12-year-old boy sustained serious injuries after being stabbed in the neck by a 13-year-old on a rural road in Bueng Kan province. The victim is now recovering in hospital, while police have detained the suspect. Full story:https://aseannow.com/topic/1347868-13-year-old-stabs-12-year-old-in-the-neck-following-dispute/ -
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13-Year-Old Stabs 12-Year-Old in the Neck Following Dispute
Picture from responders. A 12-year-old boy sustained serious injuries after being stabbed in the neck by a 13-year-old on a rural road in Bueng Kan province. The victim is now recovering in hospital, while police have detained the suspect. The incident occurred at approximately 19:30 on January 2, along Rural Road 4001, between Nong To and Na Sawan villages in Mueang Bueng Kan District. According to reports, the victim, identified as "Earth," was riding his motorcycle when he encountered the suspect, "Artie," who attacked him with a knife. Police and emergency services were alerted when the victim's mother, Ms. Sriratna, 41, filed a complaint. She reported that her son was stabbed during the altercation and rushed to Bueng Kan Hospital, where doctors performed surgery. His condition has since stabilised but remains under close medical observation. Police investigators, led by Pol. Col. Chaiyut Thammasuna, Deputy Chief of Bueng Kan Provincial Police, and Pol. Sub-Lt. Wisanuchai Karom, launched an inquiry into the incident. They apprehended the suspect at his residence and seized a 2.5-inch knife believed to have been used in the attack, along with a motorcycle. The suspect, due to his age, is being handled in accordance with juvenile legal procedures. Preliminary accounts suggest that the incident stemmed from a prior disagreement. Witnesses at the scene, including two of the victim's friends, aged 16 and 15, recounted that the group had earlier visited the market to buy food. On their way back, they encountered the suspect, who was pushing his motorcycle. After stopping to speak with the suspect, the victim parked his motorcycle a few metres away. The suspect initially approached the victim's older friends but then turned back and stabbed the victim in the neck before fleeing. The victim's friends rushed him to a nearby health centre, where he was later transferred to hospital. Ms. Sriratna expressed relief that her son's condition has improved, noting that he has regained consciousness. Doctors are monitoring the deep wound, which stretches from beneath his right ear to near the collarbone. Further scans will determine whether there is internal bleeding. Authorities are continuing their investigation and will question both parties, witnesses, and the suspect's guardians in coordination with child protection services. The suspect is expected to face charges once the inquiry concludes. -- 2025-01-04 -
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THAILAND LIVE Thailand Live Saturday 4 January 2025
Hotel Worker Killed in Collision on First Day Back After New Year’s Holiday A 50-year-old hotel employee tragically lost his life in a road crash on the Asian Highway in Phra Nakhon Si Ayutthaya while riding his motorcycle against traffic on his first day back at work after the New Year holiday. Full story:https://aseannow.com/topic/1347867-hotel-worker-killed-in-collision-on-first-day-back-after-new-year’s-holiday/ -
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Where to report improper work of juristic person
the proper place for a complaint is to have it included on the agenda at the AGM and discussed at the meeting. The minutes of the meeting are forwarded to the land office for verification and action after the meeting. The land office have a maximum 90 days to approve the AGM. However any complaints deemed urgent or illegal are dealt with promptly.
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