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Phuket Airport Corruption Allegations Under Investigation
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THAILAND LIVE Thailand Live Friday 14 February 2025
Surge in Travel Demand Sparks 15% Increase in Thai Hotel Rates Picture courtesy: FReepik In response to booming international travel demand, hotel room rates in Thailand have surged by an average of 15% compared to last year, according to SiteMinder, a leading e-commerce platform for hotel bookings. This rise marks Thailand as the sole country experiencing double-digit growth in this sector. Full story: https://aseannow.com/topic/1351742-surge-in-travel-demand-sparks-15-increase-in-thai-hotel-rates/ -
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Pattaya Ramps Up Efforts to Tackle Homelessness and Crime
Not really. All that is required is an order to roll in army trucks, round them up , and take them inland or upcountry for farming. -
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Foreign Tourist Saved by Thai Police After Travel Mishap
This story makes no sense, all the important details were left out for some reason. How did he get to Doi Tao? He said his driver stranded him but how? It reads like he was taking a taxi from Chiang Mai to Koh Tao but the driver understood it to be Doi Tao (because what moron would hire a taxi to go 800km). Ok so he screwed up and was in Doi Tao, so what? Just a bus back to Chiang Mai and get a flight like you should have done anyways. -
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Musk Fails When Confronted About Condom-Gate
Trump: We spent $50 million on condoms for Hamas!… Musk: What is this condom you speak of?… -
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Surge in Travel Demand Sparks 15% Increase in Thai Hotel Rates
Picture courtesy: FReepik In response to booming international travel demand, hotel room rates in Thailand have surged by an average of 15% compared to last year, according to SiteMinder, a leading e-commerce platform for hotel bookings. This rise marks Thailand as the sole country experiencing double-digit growth in this sector. The SiteMinder Hotel Booking Trends report, which examined over 125 million reservations, showed that the country's average daily rate (ADR) increased to 5,377 baht from 4,648 baht in 2023. December marked the peak, with room rates soaring to 6,460 baht, an 11% jump from the previous year. The key driver for this financial leap is Thailand's significant uptake in international arrivals. The country leads Asia in terms of foreign tourist influx, with international visitors making up 77% of hotel check-ins, starkly exceeding the global visitor average of 48%. On this front, only Austria welcomed a higher percentage of international guests. Additional findings from the report indicated that travellers to Thailand are planning their vacations further in advance than before, with an average booking lead time of 27 days. This advance planning is the longest recorded in Asia and approaches the 29-day booking span observed in 2019. Thailand's attraction as a premier leisure destination was further solidified, as the region ranked fifth globally for extended stay bookings. Over 15% of reservations were for stays of three nights or more, a figure above the global average of 11%, trailing only behind Portugal, Colombia, Mexico, and Spain. The holiday season in December remains the busiest, yet the overall tourist influx has displayed a more balanced distribution, signaling steady visitor volume during the cooler months of 2024 compared to previous cycles. Thailand's tourism industry seems to be thriving, with Supakrit Phansomboon, SiteMinder's Country Manager for Thailand, pointing to the increase in average room rates and international guest numbers as positive indicators. These shifts highlight a prosperous year for local hoteliers, emphasizing the importance of strategic adaptability to maximize revenue through longer stays and broadened booking windows. The evolving landscape saw hotel websites reclaim a top-three revenue slot, indicating the increasing value of direct bookings which generated an average of US$519 (around 17,500 baht) per booking, outpacing the online travel agent average of US$320. Direct bookings typically involve higher-value room selections, extended stays, and additional amenities, suggesting opportunities for hotels to leverage exclusive deals. Supakrit underscored the vital role of balancing both direct and third-party booking channels, ensuring a seamless experience akin to that offered by online travel agents, complete with secure payment options. Among the leading sources of hotel bookings were platforms like Booking.com, Agoda, direct hotel websites, Expedia Group, and Trip.com, with the latter underscoring China as a crucial market, spurred by eased visa regulations for Chinese tourists. This substantial growth, particularly in international check-ins, indicates bright prospects for Thailand’s hospitality sector, encouraging stakeholders to harness market intelligence for sustained success amidst a flourishing tourism climate, reported The Thaiger. -- 2025-02-14 -
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