Thailand Hotel Rates Rise 15% Amid Tourism Boom

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Thailand Hotel Rates Rise 15% Amid Tourism Boom

Thailand’s hotel room rates surged by 15% in 2024, making it the only country with double-digit growth, according to SiteMinder. The average daily rate increased to 5,377 baht, peaking at 6,460 baht in December. Strong international travel demand, with foreign visitors making up 77% of check-ins, fueled the growth.

Longer booking windows and extended stays contributed to rising revenues, with direct hotel website bookings surpassing Expedia in revenue. Chinese travelers, supported by new visa exemptions, played a key role. Hoteliers are advised to balance direct and third-party bookings to maintain profitability.