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Koh Samui Real Estate Booms After ‘White Lotus’ Spotlight

Koh Samui’s luxury real estate market is booming, thanks in part to the latest season of The White Lotus, filmed at top resorts on the island. According to Colliers Thailand, the show has boosted the island’s appeal to high-end international buyers, especially from Europe, Australia, and the Middle East. This year, over 600 new condos and 80 luxury seaside villas are expected to hit the market. Demand is strong, with villas near Lamai Beach showing nearly 80% sales. Some ultra-luxury units, priced over 100 million baht, are already seeing impressive sales, highlighting Samui’s rising investment appeal

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