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Thailand Cuts 2025 Tourism Target Amid Global Risks

Thailand has revised its 2025 tourism revenue forecast from 3.5 trillion to 3 trillion baht, citing global instability including travel safety concerns, climate-related disruptions, and trade tensions. Of the new target, 2 trillion is expected from international tourists and 1 trillion from domestic travellers. The Tourism Authority is shifting focus toward high-spending markets while reassessing less profitable ones, with a new marketing plan to be announced soon.

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