May 1, 2025May 1 File photo for reference only The Commerce Ministry has rolled out its "Back to School 2025" campaign, offering discounts of up to 74% on 8,000 educational items. This initiative is designed to ease financial pressures on parents and stimulate economic activity ahead of the new school term. Commerce Minister Pichai Naripthaphan announced that the campaign is a collaborative effort with over 50 producers, wholesalers, retailers, and online marketplaces. From April 30 to May 31, products and services will be sold at reduced prices across 24,924 stores nationwide and through various online platforms. Items on offer include school uniforms, shoes, stationery, textbooks, educational materials, tutoring services, internet packages, and even musical instruments. Parents can expect to save more than 300 million baht, with the campaign projected to circulate 900 million baht in the economy. Additionally, the ministry has partnered with the private sector on projects to cut living costs for Thais, thereby boosting the economy. These projects involve reducing rental fees in wet markets, lowering postal fees, providing sales space for seniors through the "Choojai Seniors 60+" programme, and collaborating with retailers on essential item promotions. Minister Pichai highlighted that these initiatives have injected over 30 billion baht into the economy and are part of the ministry’s broader effort to enhance people’s livelihoods. Despite rising production costs, the ministry has kept inflation levels stable. In fact, last year's inflation rate was managed to a mere 0.4%, a figure well below initial projections, thanks to adept price management strategies. This "Back to School" campaign, along with other economic initiatives, underscores the government's commitment to supporting families and stimulating economic growth amidst changing economic conditions. Adapted by ASEAN Now from Bangkok Post 2025-05-01
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