File photo for reference only

 

In May, a group of European travellers experiencing Vietnam’s coastal charm faced a hiccup when trying to find a taxi back to their hotel—a frustration that highlights a broader issue. While Vietnam offers rich experiences, its tourism infrastructure often falls short.

 

In August, the Vietnamese government introduced a significant policy granting visa exemptions to citizens from 12 European nations, including Belgium, the Netherlands, and Switzerland. This exemption, valid for three years, allows for stays of up to 45 days—more than many ASEAN countries allow. It's a laudable move to attract tourists, but the real test lies in what these visitors encounter once they arrive.

 

European tourists are particularly valuable for Vietnam; they typically spend more, stay longer, and seek sustainable experiences. In 2024, Europeans accounted for over two million of all international visits, representing about 11% of the total. Unfortunately, their trips can be marred by poor connectivity and language barriers.

 

In Thailand, travellers can arrange everything from flights to spa sessions in a single click. Vietnam, however, often requires tourists to piece together their itineraries, which can be discouraging.

 

Sustainability is also a growing concern. Over half of international travellers now consider the environmental and local community impact of their trips. Many are willing to spend more on experiences that are beneficial as well as enjoyable, such as wellness retreats and heritage tours. Vietnam has the potential with its UNESCO sites and vibrant culture, but hasn't fully capitalised on packaging these into premium offerings.

 

For Vietnam to thrive in tourism, mere policy adjustments aren’t enough. Significant collaboration is needed among airlines, hotels, and tech companies to create seamless, cost-effective packages. Developing smart tourism infrastructure, like integrated booking systems and multilingual apps, is crucial. Investment in human resources, such as culturally informed tour guides and personalised service staff, is equally essential.

 

Most critically, Vietnam must view tourism as an integral part of its economic development. Tourist spending can bolster sectors like agriculture, crafts, and transport if the connections are nurtured.

 

Visa waivers offer a great start, but without comprehensive reforms, they risk being an opportunity squandered. A visa stamp won't solve logistical issues or bridge language gaps.

 

If Vietnam approaches visas as the beginning rather than the end, it could surpass its neighbours and secure a spot as a leading Asian destination. The focus should be on transforming tourist experiences, ensuring that every visit enriches both the traveller and the local community.

 

  Adapted by ASEAN Now from VN Express 2025-09-11

 

 

Currently having difficulty completing the eVisa on line. Website appears to freeze after stating that the application is confirmed but before progressing to the point of paying and completing. Emailed asking for assistance ... crickets.