Photo courtesy of Vietnam News

 

Vietnam Airlines, in cooperation with the Hà Nội People’s Committee, unveiled the "Chạm Thu Hà Nội" (Touching Hà Nội Autumn) initiative on September 23, celebrating the city’s iconic fall season. This campaign invites participants to connect with Hà Nội through diverse experiences, such as the Run For Love race on September 28, highlighting community and humanitarian efforts, and a dragon boat festival on West Lake on October 5, showcasing traditional sports in modern settings.

 

This initiative is part of a broader 2025–2030 agreement aimed at promoting sustainable socio-economic development and enhancing Hà Nội's tourism appeal. Key events include a light flight journey to promote green tourism on October 6 and the Vietnam Airlines Classic - Hà Nội Concert on October 10-11, drawing classical music enthusiasts. November will see the 5AM Concert, merging modern and traditional elements.

 

Vietnam Airlines CEO Lê Hồng Hà emphasized the campaign’s purpose to create meaningful interactions with Hà Nội’s culture and environment, promoting a hospitable image of Việt Nam. Vice Chairman Nguyễn Mạnh Quyền highlighted its role within the Hà Nội Autumn Festival, aiming to boost the city’s cultural and tourism profile.

 

Looking forward, Vietnam Airlines plans to continue this strategy to establish Hà Nội as a premiere cultural and tourism destination globally. By positioning itself as both a carrier and cultural ambassador, the airline aims to leave a lasting impression on international visitors.

 

Key Takeaways:

• Vietnam Airlines partners with Hà Nội to enhance tourism through cultural events.
• The campaign aligns with a strategy for sustainable growth and cultural promotion.
• Future plans focus on establishing Hà Nội as a global cultural hub.

 

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  Adapted by ASEAN Now from Vietnam News 2025-09-25

 

 

Autumn, one of the more tolerable seasons in Hanoi.