Victoria Beckham has been defeated in her attempt to block Norwegian beauty brand Vendela Beauty from using the initials “VB” for its logo, after the Norwegian Industrial Property Office (NIPO) ruled she isn’t sufficiently recognised in Norway to claim trademark protection.

 

 

The dispute centred on the logo of Venda Beauty, founded by former model Vendela Kirsebom, which uses the initials “VB” for skincare and beauty products. Beckham argued that her global brand also uses the “VB” mark, and claimed there was a risk of consumer confusion. She submitted evidence such as her Instagram follower count, international magazine features and Nordic-region sales to support her case. NIPO, however, found the evidence inadequate — for example, follower counts didn’t prove Norwegian users, magazine readership in Norway was unverified, and sales data covered all Nordic countries rather than Norway alone. NIPO concluded that Beckham’s mark was not a recognised trademark in Norway and that the two “VB”-marks did not pose a likely confusion risk. As a result, Vendela Beauty keeps its trademark rights in Norway. The case highlights how global fame doesn’t automatically secure local trademark protection, and shows the importance of market-specific documentation. Beckham’s team is reportedly being asked for comment on the outcome.

 

Key Takeaways

 

Beckham lost the trademark fight because she couldn’t show that her “VB” brand was well-known in Norway.

 

NIPO found the two marks were visually, phonetically and conceptually different enough to avoid consumer confusion.

 

The case underscores that international fame doesn’t guarantee trademark clearance in every local market without proper evidence.

 

 

Original source: 

https://www.thesun.co.uk/tvandshowbiz/37118170/victoria-beckham-loses-trademark-war-vendela-beauty-norway/

Tryagain," VB" the great Ozzie beer is up for a fight! 🤣Also known locally as the Virgin Buster, bonus! 😭

14 minutes ago, Olmate said:

Tryagain," VB" the great Ozzie beer is up for a fight! 🤣Also known locally as the Virgin Buster, bonus! 😭

 

Came here to say this. Fell in love with this beer living in Cambodia early 90s

 

First thing came to mind VB

 

👍👍

1 hour ago, KhaoHom said:

 

Came here to say this. Fell in love with this beer living in Cambodia early 90s

 

First thing came to mind VB

 

👍👍

I like the boy! Very Best.🎉

Don't yer just feel so sorry for her?

13 minutes ago, Olmate said:

I like the boy! Very Best.🎉

 

I think Southern Californians and Aussies have more in common than Californians and any other US geography. 👍